The best Exercise.com alternatives for online coaches in 2026.
Exercise.com is a broad, US-built all-in-one that runs gyms, studios, sports teams, and online coaching, and for a larger operation it is a capable tool. This guide is for the coaches it does not fit. It names the strongest Exercise.com alternatives an online fitness coach actually runs a business on, several of them genuinely excellent, and it is honest about which buyer each one serves best. The short version: most coaches leave for fit, not faults, and Coachway is the focused European pick for that fit.
By Markus Evers · Updated September 2026
How this comparison is made: we check every competitor's pricing and features against their live websites and re-verify them on a recurring basis. We build Coachway, so we flag it wherever it appears, we credit real competitor strengths, and we say who each platform fits better than us. Browse all platform comparisons.
the short version
Five Exercise.com alternatives compared. For most online fitness coaches the best pick in 2026 is Coachway: per-client pricing you can see before any call (EUR 69 per month for up to 5 clients plus EUR 9 per client), a native-language client app and your own Stripe. Trainero for unlimited clients, HubFit for teams, Virtuagym for EU gyms.
On language reach specifically, Trainero lists its client app in 38 languages on its own site as of August 2026, among the widest of these alternatives.
What is the best Exercise.com alternative in 2026?
For most online fitness coaches, the best Exercise.com alternative in 2026 is Coachway: transparent per-client pricing you can see before any call (EUR 69 per month for up to 5 clients plus EUR 9 per additional client), a native-language client app and your own Stripe. Trainero is the pick for unlimited clients and a client app in many languages, HubFit for a transparent all-in-one that also serves teams, Virtuagym for an EU-built gym and club system. For broad US multi-location operations, Exercise.com itself remains capable. The table below sets the five side by side, including what each one lacks.
Why do coaches look for an Exercise.com alternative?
First, credit where it is due. Exercise.com is one of the broadest all-in-one fitness business platforms out there, spanning gyms, studios, CrossFit boxes, sports teams, and online coaching, with custom-branded iOS and Android apps, integrated payments, and done-for-you data migration. Exercise.com's own site describes it as "the best gym management software built to grow your fitness business, online and in-person," a gym-and-business framing that captures exactly the breadth this list is measuring fit against. If you run a larger, multi-staff or multi-location operation and want one system for the whole business, it is a serious tool. For the full picture of the platform itself, read our Exercise.com review. So this is not a list of reasons Exercise.com is bad. It is a list of fits it was never sized to serve for a solo online coach, because almost every coach who shops for an alternative is doing it for fit rather than faults. The most common reasons online fitness coaches look for an alternative to Exercise.com are:
- Transparent pricing up front. Exercise.com's pricing is quote-based, so you book a demo before you see a number. Coaches who want to know exactly what they pay at their client count before a sales call look for a platform that publishes its prices.
- A tool sized for a solo online coach. Reviewers repeatedly describe a steep learning curve and a long, manual setup, and one notes that a small studio may not be the right fit. Solo coaches often want something lighter to run day to day.
- Native-language UI for Nordic or DACH clients. Exercise.com is US-built and English in all materials we reviewed, with no documented Nordic or German client UI. If you coach in Danish, Norwegian, Swedish, Finnish, or German, an interface that does not speak your client's language quietly costs you on experience and trust.
- Predictable per-client pricing. Some coaches want to know exactly what they pay at their target client count rather than negotiating an enterprise quote sized by users and features.
- A European-built tool. Coaches who serve European markets often prefer a platform built closer to home, in their currency and their language, with support in their timezone.
If none of those apply to you, Exercise.com may well be the right call and you can stop reading here. If one or more do, the five alternatives below are ranked by how well they answer those specific fits. For the wider category, our roundup of the best online coaching platforms for fitness coaches goes broader still, and if predictable cost is your main driver, see the platforms with predictable per-client pricing.
The alternatives, compared.
| Platform | Best for | Pricing | Branded app | What it lacks |
|---|---|---|---|---|
| Coachway | Focused European online fitness coach | EUR 69/mo (up to 5 clients) + EUR 9/extra | Client app included, 6 languages | Not a gym or multi-location management system |
| Trainero | Unlimited clients, many client-app languages | Flat per tier (figures shown: 30 / 60); White Label quote-based | On the quote-based White Label tier | White-label app only on the quote-based tier |
| HubFit | Transparent all-in-one for solo coaches and teams | Tiered, USD 39 to USD 119/mo entry; Ultimate scales by client count | Premium tier (USD 69/mo) and up | Branded app and payments from Premium (USD 69 a month) up |
| Virtuagym | EU-built gyms, clubs, and multi-trainer operations | Per location: EUR 19-58/mo at up to 20 clients; larger bands on quote | White-label app available; tier not disclosed | Priced per location, not per coach; built around gyms and memberships |
| Exercise.com | Broad US gym-and-enterprise operations | Quote-based / on request (no public price) | Custom-branded app included | Quote-based pricing; steep learning curve |
A note on prices: Exercise.com does not publish prices on its own site, so its pricing is quote-based and on request. Virtuagym lists its per-location entry tiers on its Dutch pricing page (from Europe, its English page shows a demo request form instead), and larger client bands go through sales. Third-party aggregators commonly cite an Exercise.com starting figure around USD 239 per month, but that is not vendor-confirmed and may be stale, so confirm directly with each provider. Pricing and features change, so verify the current numbers before you commit. For the full feature checklist behind these picks, see our online coaching platform guide.
01 · best overall for the focused european online fitness coach
Coachway
Coachway is the European-built platform that answers most of the reasons coaches leave Exercise.com in one tool. Where Exercise.com is a broad gym-and-enterprise system with quote-based pricing, Coachway is focused on the whole online fitness coaching workflow: handling everything around a single client from one tab instead of six, no jumping between WhatsApp, spreadsheets, a workout app, Stripe, and email, while raising the value and the experience for that client. The full stack is there: workout builder, nutrition and meal planning, weekly check-ins with progress photos and measurements, payments, automations, in-app messaging, and a client app on iOS and Android that carries your own plans, check-ins and prices. The combination coaches switch for is transparent per-client pricing you can see before any call, a client app written and reviewed by native speakers across six languages, a deep built-in nutrition and meal-planning layer of 1,100+ recipes, 3,900+ ingredients, and 1,800+ exercises, payments that stay in the coach's own Stripe account, and same-day human support from a team that has run coaching businesses. Built in Copenhagen, it is run on today by coaches across the Nordics, the UK, and Germany.
The trade-off: Coachway is purpose-built for the solo and small-team online coach, not for running a multi-location gym, member access control, or a full club back office. If you need that breadth, a broad business platform fits better. In exchange you get a product focused entirely on the fitness coaching workflow, transparent per-client pricing, a client app included on every plan, and same-day support.
02 · best for unlimited clients and language reach
Trainero
Trainero is a Finnish coaching platform and a genuinely strong EU alternative, especially if your client base is large. Its standout points are real: every tier comes with unlimited clients, groups, and co-trainers, so the limiting factor is how many workout and diet plans you build rather than how many people you coach, and its client app is translated into 38 languages including the Nordic ones. Coaches keep their own payment account, with the online store stating payments arrive without intermediaries, and Stripe is among the processors supported. A 14-day free trial is offered. If you coach a high client count or serve clients across many languages, it is one of the most direct answers on this list. For a closer look, see our Trainero alternatives breakdown.
The trade-off: The pricing model is per plan-tier rather than per client, so neither tool is universally cheaper. A coach with many clients but few plan templates may pay less on Trainero, while a small or starting coach pays a lower entry point on per-client pricing. The fully branded app sits behind a quote-based tier rather than being included.
03 · best transparent all-in-one
HubFit
HubFit is a genuinely strong all-in-one and a clean answer to the most common Exercise.com gripe: opaque pricing. Where Exercise.com sends you to a quote, HubFit publishes transparent, tiered pricing with a 14-day free trial. Training, nutrition, check-ins, and habit tracking are in every plan, the branded app and Stripe-powered branded checkout unlock from the Premium tier (USD 69/mo), and team and multi-coach management sit on higher tiers. If you value habit and challenge-led engagement and want to know exactly what you pay across each tier, it is one of the easiest platforms here to recommend without caveats.
The trade-off: HubFit is built to serve solo coaches, gyms, and teams alike, so it spans a very broad audience rather than specializing in the solo online fitness coach's exact one-tab-not-six workflow, and its app supports 10 languages including Norwegian, but not Danish, Swedish, Finnish, or German. That breadth is a strength for mixed businesses and a slight dilution if you only ever coach 1:1 online.
04 · best eu gym and club platform
Virtuagym
Virtuagym is a large, established Amsterdam-built platform and the closest like-for-like swap if what you valued about Exercise.com was the breadth of a full business system, but you want it built in Europe. It covers member management, billing, scheduling, access control, and a coaching module, with its own integrated payment and billing system oriented around recurring memberships. It also offers a genuine white-label app with its own listing in the Apple App Store and Google Play under the gym or coach's brand. If you run a gym, club, or multi-trainer operation in Europe, it is a serious option. For more, see our Virtuagym alternatives guide.
The trade-off: Its gravity, per-location pricing, and feature set lean toward physical-location gyms and clubs rather than the solo online coach, larger client bands go through sales, and its UI does not list any Nordic languages. It can serve solo trainers, but a focused coaching tool fits that buyer more directly.
05 · the broad us all-in-one you may be leaving
Exercise.com
Included for honest comparison: if your priority is one US-built system that spans the whole fitness business, Exercise.com may still be the right tool, and it is fair to stay. It is one of the broadest all-in-one platforms here, covering gym and member management, booking, staff, e-sign waivers, multi-location, marketing and CRM, integrated payments, and custom-branded iOS and Android apps with your brand in the app stores, plus done-for-you data migration from competitor platforms. It is genuinely capable for larger, multi-staff operations. The reasons coaches shop around are fit, not capability: the pricing is quote-based, and reviewers consistently cite a steep learning curve and a long, manual setup, with one noting a small studio may not be the right fit.
The trade-off: The breadth that makes it powerful for a large operation is also what makes it heavy for a solo online coach: opaque, quote-based pricing, a steep learning curve, and a long setup. If you want transparent pricing, a lighter day-to-day workflow, and native Nordic or DACH language, a focused coaching tool fits that buyer more directly.
How to choose your Exercise.com alternative.
The fair way to choose is to start from the exact fit that made you shop around, then pick the platform that answers it most directly. Write down the one or two reasons Exercise.com did not fit, and match them below. Most of these tools are good, and Exercise.com itself is a capable choice for the operations it suits, so this is about fit, not winners and losers.
- You want transparent per-client pricing and a native-language client app. Coachway. It is the only one here built solely around the fitness coaching workflow, with prices you can see before a call, a client app reviewed by native-speaking coaches across six languages and included on every plan, and your own Stripe.
- You have a large client base and want unlimited clients. Trainero, with its per-tier pricing and a client app in 38 languages.
- You want a transparent all-in-one that also serves teams. HubFit. Tiered pricing with a 14-day trial.
- You run a gym or club in Europe and want a full business system. Virtuagym, priced per location from EUR 19 a month, with larger client bands on quote.
- You want one broad US system for a larger, multi-location operation. Exercise.com may still be the right tool. It is fine to stay.
If the workout builder is the deciding factor in either direction, our breakdown of the best workout builder apps for online personal trainers compares programming primitives and exercise libraries head to head, and you can sanity-check the per-client math against current Coachway pricing.
Frequently asked.
What is the best Exercise.com alternative for online coaches?
For most online coaches leaving Exercise.com, the best alternative is Coachway: it keeps programs, nutrition, check-ins, chat and payments around each client in one tab instead of six, with transparent per-client pricing (EUR 69 per month for up to 5 active clients plus EUR 9 per additional client, every feature included) and your own Stripe. Coaches usually leave Exercise.com for a different fit: pricing they can see before a sales call, a native-language client app across the Nordics or DACH, included on every plan, predictable per-client costs, or a tool sized for a solo coach not an enterprise, and Coachway answers those directly. For unlimited clients and a client app in dozens of languages, Trainero is excellent; for a transparent all-in-one that also serves teams, HubFit.
Why do coaches look for an alternative to Exercise.com?
Usually because of fit, not quality. Its pricing page is quote-based, so you cannot see a price without a demo, and reviewers describe a steep learning curve and long setup that suits larger operations more than a solo coach. The most common reasons to shop around are wanting transparent pricing up front, an interface in clients' own language across the Nordics or DACH, a branded client app included, predictable per-client pricing, or a tool sized for a single coach rather than a gym-and-enterprise platform.
How much does Exercise.com cost compared to the alternatives?
Exercise.com does not publish pricing; its page is quote-based. Third-party aggregators cite a starting figure around USD 239 per month, but that is not vendor-confirmed, so treat it as indicative only. Virtuagym publishes per-location entry tiers from EUR 19 to EUR 58 per month at up to 20 clients, with larger client bands on quote. Among the other transparent alternatives, Trainero lists flat per-tier plans (30 and 60 per month, plus a quote-based White Label tier), HubFit publishes tiered pricing, and Coachway uses predictable per-client pricing: EUR 69 per month for up to 5 active clients plus EUR 9 each, all features included. Your own Stripe carries no Coachway fee; its built-in payment system adds an optional 2.4% fee.
Is there an Exercise.com alternative with transparent pricing?
Yes. Exercise.com is quote-based, so you book a demo before you see a number, and Virtuagym publishes only its per-location entry tiers, with larger client bands on quote. If you want to know what you pay before a sales call, Coachway publishes exact per-client pricing (EUR 69 per month for up to 5 active clients plus EUR 9 per additional client), Trainero lists flat per-tier plans on its pricing page, and HubFit publishes tiered pricing. For a solo online coach who wants predictable costs at a target client count without an enterprise quote, Coachway is the most direct fit.
Is there a European-built alternative to Exercise.com?
Yes. Coachway is built in Copenhagen and focused on the online coaching workflow, with a client app reviewed by native speakers in English, Danish, Norwegian, Swedish, Finnish, and German, included on every plan, and payments staying in the coach's own Stripe. Trainero is a Finnish platform with a client app in many languages including the Nordics, and Virtuagym is an Amsterdam-built all-in-one aimed mainly at gyms. For Nordic and DACH coaches wanting their clients' own language with transparent per-client pricing, Coachway is the natural European pick.
How does Exercise.com compare to other solutions for meeting enterprise business needs, and what makes it different?
For meeting enterprise business needs, Exercise.com compares well against most other solutions here: what makes it different is its breadth. It is a broad, US-built all-in-one covering multi-location gym and member management, booking, staff, e-sign waivers, marketing and CRM, integrated payments, and custom-branded apps, so a larger multi-staff operation can run the whole business in one system. Virtuagym is the closest EU-built equivalent for gyms and clubs. The focused alternatives on this list, Coachway, Trainero, and HubFit, deliberately trade that enterprise breadth for lighter, transparent tools built around the online coaching workflow rather than a full gym-and-enterprise back office.
Features are not the deciding factor. The workflow is.
Exercise.com may match or beat Coachway on raw feature count, and that is fine. It is not the question that decides your week. What decides it is how fast you can run the actual work, week after week: following up a client, sending video feedback, and reviewing a weekly check-in. Coachway is built from working hands-on with online fitness coaches scaling past 1,000 clients, where shaving minutes off every client interaction is the whole game.
The entire product is tuned for one outcome: handle more clients, at a higher satisfaction rate, in less time. A smoother workflow is not just cheaper for you, it is a better experience for the client, and that is what keeps clients paying for longer.
check-ins
Review a weekly check-in in 3 to 5 minutes, with notes, data, photos, and exercise history in one view.
follow-up
Messages, video feedback, and plan tweaks happen from one tab, not six different tools.
automation
Automatic reminders run the cadence, and smart send asks you to confirm before a message goes out, so the experience stays personal.
See the price and the product before any sales call
Coachway's pricing is published - EUR 69 per month for up to 5 clients, then EUR 9 per additional client, with everything in the base plan - and the trial is self-serve: 14 days free, EUR 0 today, card required, cancel anytime under Billing. If you would rather talk it through first, a 15-minute demo works too.
See the head-to-head
Want the direct head-to-head? Read Coachway vs Exercise.com for the side-by-side on pricing, the client app, and support. Ready to leave? Our guide to switching from Exercise.com lists what its help center lets you export, how its Stripe Express payments work and what its terms say about cancelling.
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