Coaching platforms without revenue share: the real math.
Most percentage-based coaching platforms aren't just software. They're management partnerships - a team handling some combination of marketing, content, lead gen, and client acquisition alongside the platform, in exchange for a cut of your revenue. Per-client pricing is the structure for coaches who want to run the business themselves, or build their own team. Here is when each one makes sense.
By Markus Evers · Updated 3 October 2026
the short version
Per-client and revenue-share aren't two competing software products. They are two different business choices. Per-client = you pay per client and run the rest yourself (marketing, content, lead gen, brand). Revenue-share = a partnership platform, with a team handling some of that work for you, in exchange for a cut of what your clients pay. Coachway is built per-client for coaches running their own operation, with an optional separate management and growth partnership track for coaches who want the bundle.
Short answer: keep your own Stripe, pay a flat per-client price
Coachway is an online coaching platform priced per client, not per euro you earn: EUR 69 per month includes up to 5 active clients, then EUR 9 per extra active client, with every feature in one plan and a 14-day free trial. Client payments run through the coach's own Stripe account, so the money never sits with Coachway; the subscription takes no share of your coaching revenue, and built-in payments cost 2.4% per transaction. Training programs, meal plans with auto-scaling macros, food logging, check-ins and chat live in one client app for iOS and Android in English, Danish, Norwegian, Swedish, Finnish and German, and each client picks their own language. Nordic platforms that take a percentage of client revenue usually bundle marketing services into that cut; the standard Coachway subscription is the software alone, and you run your own marketing.
| Question | Coachway subscription | Revenue-share partnership platform |
|---|---|---|
| How you pay | EUR 69 / mo incl. 5 active clients + EUR 9 per extra active client. One plan, no tiers. | A percentage of client revenue, typically 13 to 30%, on top of or in place of a subscription. |
| 30 clients paying EUR 200 / mo | EUR 294 / mo | EUR 1,200 / mo at 20% |
| Where client payments land | The coach's own Stripe account. Built-in payments cost 2.4% per transaction. | Typically held by the platform for a payout cycle. |
| What the price buys | The software: workouts, nutrition, check-ins, chat, automations, lead forms. | Software plus a bundled service: marketing, content, lead gen, sometimes client acquisition. |
| Client app languages | 6 (EN, DA, NO, SV, FI, DE), chosen per client. Coach dashboard in English. | Varies by platform. |
| Best fit | Coaches who run their own marketing and want a cost that does not rise with their prices. | Coaches who want a team handling marketing and client acquisition. |
What are the alternatives to a revenue-share coaching platform?
The alternatives are coaching platforms that charge a subscription or a per-client price instead of a percentage of your client revenue, send client payments to your own Stripe account and let you export your client data. Coachway is one option: a Copenhagen company priced at EUR 69 per month including 5 active clients, then EUR 9 per extra client. The subscription takes no share of your coaching revenue; built-in payments cost 2.4% per transaction. Its client app runs in Danish, Norwegian, Swedish, Finnish, German and English, each client picks their language, and the coach dashboard is in English. It fits Nordic coaches who run their own marketing.
| Platform | How you pay | Where client payments go |
|---|---|---|
| Coachway | EUR 69 / mo incl. 5 active clients + EUR 9 per extra active client. One plan, every feature. | The coach's own Stripe account. Built-in payments cost 2.4% per transaction. |
| My PT Hub | Flat EUR tiers: Starter EUR 25 / mo (up to 3 clients), Premium EUR 59 / mo (unlimited clients), Ultimate EUR 215 / mo. Branding is a paid add-on. | Your own Stripe account; the billing relationship stays with you. |
| Kahunas | Fixed USD tiers by client cap: USD 35, 69 or 99 per month. | Your own Stripe or PayPal account; Kahunas states it takes no commission on your sales. |
| Trainerize | USD tiers by client count: Pro from USD 25 / mo for 5 clients, rising with your client count; Studio Plus USD 275 / mo per location. | Your own Stripe account, through the Stripe Integrated Payments add-on (USD 10 / mo on Grow and Pro, included on Studio Plus). |
| TrueCoach | Per coach by active-client count: USD 29.98 / mo (up to 5 clients), USD 69.98 (up to 20), USD 164.98 (up to 50). | Check the vendor's payment terms. Built-in billing is Stripe-powered at 5% per transaction and works only for coaches with bank accounts in the US, UK, Canada and Australia. |
| Everfit | Free Starter for up to 5 clients; Pro from USD 19 / mo for 5 clients (USD 49 at 20 clients). | Check the vendor's payment terms. Payments & Packages is a USD 9 / mo add-on on Stripe. |
Competitor prices as stated on our own reviews of each platform at the time of writing; confirm current rates on each vendor's pricing page.
Keep your own clients and payments: check these before you switch
- Payments land in your own Stripe account. Not in a platform wallet that pays you out on its own cycle, so the subscriptions and the payment history stay yours.
- You can export your client data. Ask whether client data exports as CSV or PDF, so leaving later stays possible. Our guide on whether you can export your clients from coaching software lists what to ask for.
- Notice period and contract. Month-to-month, or a binding term? Check how much notice the platform you are leaving needs before you set a switch date.
- Who owns the client relationship. Read the terms for who the client contract and billing relationship sit with, on the old platform and the new one.
For the steps themselves, our guide on moving clients between coaching platforms covers timing, billing and the message to your clients.
If you want your clients and their payments on your own side, try it with your real roster.
In Coachway every client sits in one list with status, plans and last contact, their payments run through your own Stripe account, and the client data exports as CSV or PDF. The subscription is EUR 69 per month including 5 active clients, then EUR 9 per extra client, and takes no share of your coaching revenue; built-in payments cost 2.4% per transaction. Your clients use the app in their own language, Danish, Norwegian, Swedish, Finnish, German or English.
Revenue-share isn't just software. It's a partnership.
Most platforms in the European online coaching market that charge a percentage of revenue do it because they're providing more than the software. The percentage funds a bundled service: marketing strategy, content production, lead generation, ads management, sometimes client acquisition itself. The platform is the deliverable layer; the percentage is the price of the partnership behind it.
That structure can work. If you would otherwise pay an agency EUR 2,000 per month for marketing plus EUR 100 to 500 for a coaching platform, a single partnership at 20 percent of EUR 10,000 (EUR 2,000) bundles both. The math holds.
Where it stops working is when a coach wants to run the business themselves - own the marketing, own the leads, own the brand, build their own team - but stays locked into a percentage they're paying for services they no longer use. That is the moment per-client pricing becomes the right move. On Coachway's standard subscription it is pure software, no bundle: predictable per-client pricing rather than a cut of your coaching revenue. The only percentage on the subscription is an optional 2.4% fee if you run payments through Coachway's built-in system. (A separate, opt-in management and growth partnership is commission-based, for coaches who do want the bundled service.)
What you actually pay at 10, 30, 50, and 100 clients.
Assumptions for this comparison: average client pays EUR 200 per month (typical European online coaching client). Revenue-share platform takes 20 percent (mid-market). Per-client platform charges EUR 9 per client over the first 5 at EUR 69. The numbers shift with your average price and the platform's percentage; the directional story does not.
| Clients | Monthly revenue | Revenue-share platform (20%) | Per-client platform | Difference per year |
|---|---|---|---|---|
| 10 | EUR 2,000 | EUR 400 / mo | EUR 114 / mo | EUR 3,432 / yr saved |
| 30 | EUR 6,000 | EUR 1,200 / mo | EUR 294 / mo | EUR 10,872 / yr saved |
| 50 | EUR 10,000 | EUR 2,000 / mo | EUR 474 / mo | EUR 18,312 / yr saved |
| 100 | EUR 20,000 | EUR 4,000 / mo | EUR 924 / mo | EUR 36,912 / yr saved |
If you run client payments through Coachway's built-in payment system, add a 2.4% transaction fee; using your own Stripe checkout, there is no Coachway transaction fee.
The annual savings at 100 clients are larger than most coaches' entire first-year platform spend. That is the compound effect of percentage pricing. To see how keeping that percentage compounds as your own client count grows, run your figures through the coaching revenue projector.
Coachway's subscription is a flat per-client fee, not a share of your coaching revenue. Payouts go to your own Stripe account; built-in payments cost 2.4% per transaction.
No charge today - cancel anytime under Billing.What changes when you leave a revenue-share platform.
- Stripe ownership. On Coachway, coaches use their own Stripe account. Payments go directly into the coach's account, not the platform's. The coach owns the customer relationship and the payment history.
- Faster cash flow. Revenue-share platforms typically hold funds for a payout cycle. With direct Stripe integration the standard Stripe payout cycle applies; the platform is not in the middle.
- Predictable budgeting. You know your platform cost a year out. It does not move when your business gets better.
- Cleaner exit. If you ever leave, your client billing is already in your Stripe. There is no untangling of subscriptions you do not own.
The move itself is more manageable than it sounds: our guide on migrating clients between coaching platforms lays out the 1 to 2 week playbook for switching without losing anyone.
When a partnership (and the percentage with it) makes sense.
Three cases where a revenue-share partnership platform is the right structure:
- You want a team behind you, not just software. If you would pay for marketing, content production, and lead gen separately anyway, a single partnership at 15 to 25 percent of revenue often costs the same and removes the management overhead. Coachway's optional management and growth partnership track is the same model.
- You don't want to run sales or lead gen yourself. Some coaches are great at coaching and not great at selling. A partnership platform that fills your client base, in exchange for a percentage, is the right trade.
- You're starting cold with no audience. When you have zero leads coming in, the percentage paid to a platform that brings clients to you can be cheaper than building the marketing engine from scratch.
Per-client pricing is the structure for coaches who want to own all of that themselves, or who already have it built. The math shifts to the side of independence.
Frequently asked.
Which online coaching platform lets me keep my own Stripe account instead of taking a cut of my revenue?
Coachway. Client payments go through your own Stripe account, so the money lands with you and Coachway never holds it. The subscription is EUR 69 per month for up to 5 active clients plus EUR 9 per extra active client and takes no share of your coaching revenue. If you use the built-in payments, they cost 2.4% per transaction.
I am a Scandinavian coach on a platform that takes a percentage of my revenue. What are the alternatives with a flat monthly price?
A per-client subscription, with the marketing kept in your own hands. Nordic platforms that take a percentage of client revenue usually fund marketing services with that cut, so switching pays off once you run your own marketing. Coachway costs EUR 69 per month for up to 5 active clients plus EUR 9 per extra active client, and its client app runs in Danish, Norwegian, Swedish, Finnish, German and English, with each client choosing their language (the coach dashboard is in English). At 30 clients paying EUR 200 a month, that is EUR 294 a month against EUR 1,200 at a 20 percent share.
What are the alternatives for an online coach who wants to keep their own clients and payments?
Coaching platforms priced by subscription or client count rather than a percentage of client revenue, where client payments land in your own Stripe account and client data can be exported. Before you switch, check four things: payments go to your own Stripe, client data exports as CSV or PDF, the notice period or contract on your current platform, and who owns the client relationship in the terms. Coachway is one option: EUR 69 per month including 5 active clients plus EUR 9 per extra client, payments through your own Stripe (built-in payments cost 2.4% per transaction), CSV and PDF export, and a client app in Danish, Norwegian, Swedish, Finnish, German and English.
Which platform suits a HYROX or hybrid coach who also writes nutrition plans?
One that runs training and nutrition in the same client app, such as Coachway. The workout builder handles supersets, AMRAP, tempo, RPE and per-set logging with a 1,800+ exercise video library, and the meal planner has 1,100+ recipes with auto-scaling macros and per-client or per-weekday calorie targets. Clients log food against a 3.7 million item database with barcode scanning, activity from Garmin, Apple Health, Health Connect and Fitbit syncs in, and the Power Panel puts each client's numbers, progress photos, training log and latest messages on one screen for the weekly check-in review.
Does Coachway have any percentage-based fees?
Coachway's platform subscription takes no share of your coaching revenue - it is EUR 69 per month for up to 5 active clients plus EUR 9 per additional active client. Two percentage points to know: if you take client payments through Coachway's built-in payment system, a 2.4% fee applies per transaction (optional - your own Stripe checkout carries no Coachway fee), and the separate opt-in management and growth partnership is commission-based.
Who owns the Stripe account on Coachway?
The coach. Coachway integrates with the coach's own Stripe account so payments flow directly to the coach. Payments settle in the coach's own Stripe account; Coachway never custodies or withholds funds. The optional built-in payment flow deducts a 2.4% fee per transaction.
How does switching from a revenue-share platform work?
Migration takes 1 to 2 weeks for typical coach setups. Existing subscriptions on the old platform finish their current billing period, new subscriptions are set up in your Stripe on the new platform, and clients move over with a single onboarding message. We have a separate guide on platform migration.
What if I am only at 5 clients?
The structural advantage of per-client pricing is most visible at 25+ clients. Below that, both models cost similar amounts. Coachway's EUR 69 per month base covers 5 clients, so the math works at low client counts too.
What is a revenue-share coaching platform?
A coaching platform that takes a percentage of the revenue you collect from your clients, typically 13 to 30 percent. The percentage is on top of, or in place of, a platform subscription fee. The more your business grows, the more the platform takes.
Is per-client pricing always cheaper than revenue-share?
Past roughly 15 to 25 clients at average European coaching prices, per-client pricing is dramatically cheaper. Below that, the two are close. The break-even point depends on your average monthly client price and the platform's percentage.
How much does Coachway cost?
EUR 69 per month for up to 5 clients, plus EUR 9 per additional client. A coach with 30 clients pays EUR 294 per month flat. A coach with 80 clients pays EUR 744 per month flat. Pricing scales linearly with clients, not with revenue.
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