Markus Evers
CEO & Co-Founder, Coachway ยท Copenhagen
Markus co-founded Coachway after 6+ years running growth for online fitness coaches across the Nordics, the UK, and Germany - first as an agency scaling coaching businesses hands-on, then by building the platform those coaches run on. He writes every Coachway guide and comparison himself: pricing math, check-in workflows, platform comparisons, and the playbooks coaches use to get past their first 30, 50, and 100 clients.
Recent guides and comparisons by Markus
all 355 articlesWhat Clients Actually Say About Coaching Apps
Original analysis of 414 App Store reviews across ten coaching platforms: the seven failure modes that reach your client, and what to test before you commit.
Best Payment & Billing Software for Personal Trainers
The best payment and billing software for personal trainers, compared on whether payments are included, where they work, and whose Stripe account gets paid.
Best Free Coaching Apps in 2026 (What the Free Tiers Cover)
The coaching apps with genuinely free tiers in 2026, compared on client caps and what is missing, plus the point where a free stack costs more in hours.
Best Check-In Software for Online Coaches (7 Picks, 2026)
The best check-in software for online coaches in 2026, compared on form flexibility, photo and measurement capture, reminders, and history in one view.
Best coaching software in Ireland (2026): the honest field guide
Coachway, PT Distinction, My PT Hub, Trainerize, Everfit and QuickCoach compared for Irish coaches: euro economics with FX drift made visible, the VAT reality, and which fits which business.
Best coaching software in Canada (2026): the honest field guide
Trainerize is the hometown champion - but is it the right fit? Trainerize, Everfit, TrueCoach, QuickCoach and Coachway compared for Canadian coaches: CAD economics, the GST/HST reality and the Quebec question.
Best coaching software in Australia (2026): the honest field guide
Trainerize, Everfit, TrueCoach, QuickCoach and Coachway compared for Australian coaches: AUD economics with FX made visible, the GST threshold, and the time-zone question.
Best coaching software in the UK (2026): the honest field guide
UK-built PT Distinction and MyPTHub plus Coachway, Trainerize, Everfit and TrueCoach compared for UK coaches: pound-and-euro pricing, the VAT threshold, and which fits which business.
Best coaching software in the US (2026): the honest field guide
Trainerize, Everfit, Exercise.com, TrueCoach, QuickCoach and Coachway compared for US coaches: dollar pricing with add-ons made explicit, the sales-tax reality, and which fits which business.
Exercise.com review 2026: quote-only pricing, strengths, gaps and alternatives
The get-a-quote pricing model, what its 4.7/5 reviewers praise and criticize, the true white-label strength, the onboarding curve, and who the platform actually fits.
Virtuagym review 2026: pricing reality, strengths, gaps and alternatives
The demo-gated pricing, what Capterra (3.8/5) and G2 reviewers actually say, the white-label strength, the nutrition-database complaints, and the honest alternatives.
Gymkee review 2026: pricing, the AI copilot, strengths and gaps
Tiers from USD 34 to 349 a month, the Dwayne AI copilot and its credit caps, deep nutrition tools, 12 languages without the Nordics, and the white-label conditions.
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