Virtuagym review: pricing reality, strengths, gaps and alternatives in 2026.
Virtuagym is one of the longest-running names in fitness software - an Amsterdam-built all-in-one that has served gyms and studios since 2008. This review looks at it specifically through the online coach's lens: what its per-location pricing really means for one coach, what its own reviewers on Capterra and G2 praise and criticize, where the white-label app genuinely shines, and who should look elsewhere. We compete with Virtuagym; every claim below is sourced or explicitly marked as unverified.
By Markus Evers · Updated September 2026
How this comparison is made: we check every competitor's pricing and features against their live websites and re-verify them on a recurring basis. We build Coachway, so we flag it wherever it appears, we credit real competitor strengths, and we say who each platform fits better than us. Browse all platform comparisons.
the short version
Virtuagym is gym and club management software first (scheduling, memberships, community, coaching as one module) with a strong white-label app. Pricing is per location: public entry tiers run from EUR 19 to 58 a month at up to 20 clients and rise with the client band, with larger bands on quote. Capterra rates it 3.8 of 5 across about 265 reviews. Good for facilities, heavy for solo online coaches. Score 3.5 of 5.
Is Virtuagym worth it in 2026?
Yes, if you run a physical gym or studio and want memberships, scheduling, engagement and a white-label member app from one vendor; demo it and get every module, fee and contract term in writing, because only the entry tiers are public and larger client bands are quoted. Our score is 3.5 out of 5. It is not worth it for a solo online coach, who inherits club-software weight, per-location pricing built for facilities and the nutrition-database complaints its own reviewers raise on Capterra (3.8 out of 5 across about 265 reviews).
Alternatives: Coachway for online coaches, at published pricing of EUR 69 per month for up to 5 clients plus EUR 9 per additional client with the client app included; Mindbody for a studio that mainly needs class scheduling and a front desk; TrueCoach for simple workout delivery.
What is Virtuagym?
Virtuagym, founded in Amsterdam in 2008, is an all-in-one platform whose center of gravity is the facility: class scheduling, membership management, billing, engagement communities and a branded member app, with workout building and coaching tools as modules on top. Its confirmed interface languages are English, Dutch, German, Spanish and French - none of the Nordic languages. On its own business site, Virtuagym puts its reach at 10,000+ fitness businesses across 80+ countries - scale built around gyms and studios, not the individual online coach.
That orientation matters for this review's audience. Virtuagym itself describes its product as built to "Boost client experience and save valuable time with our industry-leading tools for business management, coaching and engagement" - business management leads that list and coaching sits in the middle. A solo online coach evaluating Virtuagym is evaluating club software with a coaching module, not coaching software - which shapes both the price you pay and the daily workflow you will live in.
Virtuagym pricing: public entry tiers, quoted extras.
Virtuagym prices per location, not per coach. Its Dutch pricing page, checked on 25 September 2026, lists three tiers at the base band of up to 20 clients: Manage at EUR 19, Coach at EUR 39 and All-in-One at EUR 58 per location per month billed monthly, or EUR 17, 35 and 52 on the default annual billing (10% off), all excluding VAT. A client slider raises the price as the band grows, from 20 up to 2,500+ clients. Opened from Europe, the English pricing page shows a demo request form instead, while US views of it show USD 51, 51 and 91. Card payments on its integrated billing carry a card-not-present fee of 2.75% + USD 0.20. Reviewers also report conflicting information about trial periods versus 12-month contracts, so get the term length in writing.
The entry tiers are a starting point, not your bill. Larger client bands and volume discounts go through sales, and the white-label app's cost and tier are not itemized on the tier cards, so request a written quote covering the branded app, every module you need, payment-processing fees and the contract term - then compare that total against platforms priced per coach. A solo online coach also pays for gym infrastructure, such as memberships, scheduling and access control, that they may never use. We keep a current overview in Virtuagym pricing in 2026.
What Virtuagym does well.
- A real white-label app. A native branded member app is a first-class product here, and it is the strength reviewers keep confirming.
- All-in-one breadth for facilities. Scheduling, memberships, access, engagement and coaching under one roof - genuinely convenient for gyms and studios.
- A liked workout builder. Program building and the exercise content earn consistent praise on Capterra.
- Community features. The built-in social/community layer is unusual in the category and reviewers use it.
Where reviewers push back.
- The rating itself. Capterra 3.8/5 across ~265 reviews is the lowest of the major platforms we cover; G2 sits higher (see g2.com for the current score).
- Nutrition accuracy. Multiple reviews call the nutrition database inaccurate - a serious flag if nutrition coaching is core to your offer.
- Support speed. Slow support is the most repeated complaint.
- Partial pricing. Only the entry tiers are public, and from Europe only on the Dutch pricing page; larger client bands are quoted, white-label conditions are unpublished, and conflicting contract-term reports make comparison shopping harder than it should be.
- No Nordic languages. Confirmed languages stop at EN/NL/DE/ES/FR.
Who Virtuagym is best for - and the honest Coachway comparison.
Pick Virtuagym if you run a physical gym or studio and want memberships, scheduling, engagement and a branded member app from one vendor - that is the job it was built for, and at facility scale the per-location pricing can be reasonable. As club software it does things Coachway does not attempt.
Pick Coachway if you are an online coach whose business is clients, not a building: workout builder (1,800+ exercises), a full meal planner (1,100+ recipes, 3,900+ ingredients) without database-accuracy complaints, structured check-ins in the Power Panel, automations, and billing through your own Stripe account - at published pricing, EUR 69/month for up to 5 clients then EUR 9 per additional client, everything included. The client app is included on every plan in six languages, including Danish, Swedish and Finnish, which Virtuagym's apps do not list; group coaching is on the roadmap for end of October 2026.
Book a 15-minute demo, or see the field in Virtuagym alternatives and the head-to-head in Coachway vs Virtuagym. Already leaving? Our guide to switching from Virtuagym covers the exports, the notice periods and the portal lock date.
Coachway vs Virtuagym at a glance.
This is the quick, coach's-eye version - Virtuagym is a facility platform, Coachway is coaching-first, and the table credits Virtuagym where it is genuinely strong. If you want the same comparison in depth, read the Coachway vs Virtuagym head-to-head, or widen the field in the best online coaching platforms and, if nutrition is central, the best nutrition coaching software.
| What you are comparing | Virtuagym | Coachway |
|---|---|---|
| Built for | Gyms, studios and clubs - facility management first | Solo and online coaches - no building to run |
| Pricing | Per location: EUR 19-58/mo at up to 20 clients, rising with the client band; larger bands on quote | Published: EUR 69/mo for up to 5 clients, then EUR 9 per extra client |
| Facility tools (memberships, access, front desk) | Yes - a genuine core strength | Not offered, by design |
| Branded client app | Strong white-label member app - its standout strength | Client app included, 6 languages; no custom branding |
| Nutrition and meal planning | Included, but reviewers flag database accuracy | Meal planner with 1,100+ recipes and 3,900+ ingredients |
| Payments | Built-in processing; card-not-present fee 2.75% + USD 0.20 | Through your own Stripe account |
| Interface languages | EN, NL, DE, ES, FR (no Nordic) | Six languages, including the Nordic ones |
Switching from Virtuagym? If you are a solo or online coach rather than a facility, there is no membership base or access system to migrate - you can start Coachway's 14-day free trial, rebuild a client or two, and compare the daily workflow before you commit, with billing through your own Stripe account. Run a physical gym or studio? Virtuagym is closer to your job, and studio and facility software is the more useful shortlist. For the full picture of what Coachway does, see the Coachway review and published pricing.
Virtuagym review verdict: 3.5/5.
A mature, capable facility platform with a genuinely strong white-label app - and a mediocre fit for solo online coaches, who inherit club-software weight, per-location pricing built for facilities and the nutrition-database concerns its own reviewers raise. If you run a facility, demo it and get everything in writing. If you coach online, start with coaching-first platforms and compare totals.
If you came to this review as an online coach rather than a facility owner, you can see the coaching-first side of that comparison without waiting on a quote.
How much does Virtuagym cost? The five lines to get in writing.
Virtuagym's public tiers cover only the base band of up to 20 clients; your real total depends on the client band, the modules, the branded app and payment fees, so the reliable number is still a written quote. Ask for these five lines so the quote can be compared with a platform that publishes its full pricing.
| Line in the quote | What to ask |
|---|---|
| Modules in the quote | Coaching, scheduling, memberships, community, nutrition: which are included and which are add-ons |
| Branded app | Whether the white-label app is in the price, its setup fee, and the store-listing timeline |
| Payment processing | The card fee and per-transaction fee, and whether you can keep your own processor |
| Contract term | Month-to-month or 12 months, the trial length, and what cancelling early costs |
| Per-location and per-user pricing | What a second location or an extra trainer seat adds each month |
Frequently asked questions.
How much does Virtuagym cost?
Virtuagym prices per location, and its Dutch pricing page lists three entry tiers at the base band of up to 20 clients: Manage at EUR 19, Coach at EUR 39 and All-in-One at EUR 58 per location per month billed monthly, or EUR 17, 35 and 52 on annual billing, excluding VAT. The price rises as the client band grows. From Europe the English pricing page shows a demo request form instead, and US views of it show USD 51, 51 and 91. Larger client bands, volume discounts and the white-label app cost go through sales, and card payments on its integrated billing carry 2.75% + USD 0.20, so get a written quote for anything beyond the entry band.
Is Virtuagym good for solo online coaches?
It can work, but it is built as gym and club management software first - scheduling, memberships, access control, community - with personal coaching as one module. Solo online coaches usually pay for breadth they never use, and its per-location pricing is built for facilities rather than for one coach and a client list. Coaching-first platforms tend to fit the solo workflow more directly.
What do Virtuagym reviews say?
Capterra shows 3.8/5 across roughly 265 reviews, and G2 rates it higher (see g2.com for the current score). Reviewers consistently praise the all-in-one breadth, the workout builder and the community features; the most common complaints are slow support and, notably, an inaccurate nutrition database - worth weighing if nutrition coaching is central to your service.
What is the best Virtuagym alternative for online coaches?
For a coaching-first alternative with published pricing: Coachway runs workouts, a full meal planner (1,100+ recipes, 3,900+ ingredients), check-ins, messaging and billing through your own Stripe account at EUR 69/month for up to 5 clients, then EUR 9 per additional client, with the client app in six languages included on every plan. For gym-plus-PT needs, Trainerize and Everfit are the usual candidates.
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Coaching clients online instead of running a building?
Coachway publishes its price, EUR 69 per month for up to 5 clients then EUR 9 per additional client, with the meal planner, check-ins and the client app in six languages included. Start the 14-day free trial with no charge today, and cancel anytime under Billing.
