Coaching software pricing, compared
the quick answer
Online coaching software starts around USD 9 to 39 per month for a few clients and scales by client count or flat tier; mid tiers for 20 to 50 clients run roughly USD 59 to 99. Below is every major platform's real, vendor-sourced pricing in one table - entry price, mid tier, free plans, and whether a branded app is included. Coachway pricing is EUR 69 per month for up to 5 clients, then EUR 9 per additional client.
the short answer
Coaching software pricing runs from free starter tiers to several hundred dollars per month, and the list price rarely tells the real story: most platforms scale by client count and sell nutrition, branded apps, payments or automation as paid add-ons. coachway prices flat instead - EUR 69/month for up to 5 clients, then EUR 9 per additional client, with every feature included. The tables below compare the real, current numbers per vendor.
Every figure comes from the vendor's own pricing page, fetched June 2026 (source linked in each row). Currencies are shown as each vendor lists them and are not converted. Where a vendor hides pricing behind a demo, that is stated, not guessed. Always confirm the current rate on the vendor page before deciding.
| Platform | Entry price | Mid / popular tier | Model | Free | Branded app | Source |
|---|---|---|---|---|---|---|
| Coachwayus | EUR 69/mo (up to 5 clients), then +EUR 9 per additional client | not listed | per-client | 14-day trial | included (in-app branding) | 2026-06-29 |
| CoachAccountable | USD 20/mo (Starter, up to 2 clients) | not listed (long per-active-client ladder runs USD 20 to USD 4,000/mo; ~USD 4 per added client at higher volumes; no 'most popular' flagged) | per-client-count tiers | no (30-day free trial, no caps) | no (branded add-to-home-screen web app / PWA with coach's logo; no native app-store app, no white-label tier) | 2026-06-22 |
| Everfit | USD 19/mo (Pro, up to 5 clients); USD 16/mo billed annually | not listed (Pro and Studio priced by client-count slider; no 'most popular' tier flagged) | per-client-count tiers | yes (Starter Forever Free, up to 5 clients) | paid add-on / higher tier (custom branding on Pro and Studio; full white-label is Enterprise-only) | 2026-06-22 |
| Exercise.com | Quote-based, no public monthly price (third-party indicative USD 239/mo, not vendor-confirmed and 2023-rooted) | not listed | quote-based / custom (set by number of users and features; not one of the standard tier models) | not listed | included (custom-branded iOS+Android apps, flagship feature) | 2026-06-22 |
| FitBudd | USD 15/mo (Starter, up to 2 clients, +USD 4 per additional client) | USD 79/mo (Pro, up to 20 clients, +USD 2 per additional client); most popular | per-client-count tiers | no (30-day free trial, no credit card) | paid add-on / higher tier (branded in-app theming from Pro; fully white-label standalone own-listing app on Super Pro USD 149/mo + USD 75 one-time setup) | 2026-06-22 |
| FitSW | USD 19/mo (For Trainers, up to 5 clients, monthly billing); USD 16.66/mo billed annually | not cleanly listed (about USD 29/mo at 15 clients reported; higher client tiers via an interactive client-count selector). For Gyms tier USD 49.99/mo | per-client-count tiers | yes (genuinely free plan) | paid add-on (one-time custom app: Android USD 299, iOS USD 599, web USD 199, plus Apple USD 99/yr; requires a paid plan) | 2026-06-22 |
| Hevy Coach | USD 25/mo (1-10 clients) | USD 90/mo (26-50 clients); no 'most popular' flagged. Full ladder published up to USD 700/mo for 501-1,000 clients | per-client-count tiers | no (30-day free trial, no credit card; monthly only, no annual pricing) | no (no branded or white-label client app; clients use the standard consumer Hevy app) | 2026-06-22 |
| HubFit | USD 39/mo (Standard, up to 50 clients) | USD 69/mo (Premium, up to 100 clients); most popular | per-client-count tiers | no (14-day free trial) | paid add-on / higher tier (Custom Branding unlocks from Premium USD 69/mo; no standalone white-label app) | 2026-06-22 |
| Kahunas | USD 35/mo (Essentials, up to 25 clients) | USD 69/mo (Growth, up to 50 clients); no 'most popular' flagged | flat tiers | no (14-day free trial) | paid add-on / higher tier (branded iOS+Android app exclusive to Ultimate tier USD 99/mo, bundled, no separate fee) | 2026-06-22 |
| My PT Hub | EUR 25/mo (Starter, up to 3 clients, 50 workouts, 50 nutrition plans). Their page shows EUR to European visitors and USD to US visitors with the SAME digits, so a European coach pays more for the identical plan (checked from both regions 2026-08-04) | EUR 59/mo (Premium, unlimited clients/workouts/nutrition); no 'most popular' flagged | flat tiers | no (30-day free trial, no card required) | paid add-on (custom branded app EUR 95 one-time; full white-label app EUR 145/mo) | 2026-08-04 |
| Paperbell | USD 57/mo (single all-inclusive plan, unlimited clients, priced per coach) | not applicable (single all-inclusive plan; USD 570/yr billed annually, ~USD 47.50/mo) | flat tiers (single per-coach plan, not per-client) | yes, but disputed (a free entry exists; live mechanism framed as a free 7-day trial / free account, older sources describe a permanent 1-client free plan) | no (web-based client portal, not a branded native training app) | 2026-06-22 |
| Practice Better | USD 35/mo (Starter, up to 10 clients); USD 25/mo billed annually | USD 99/mo (Plus, unlimited clients + 3 admin licenses); labeled 'Recommended' | flat tiers | yes (Sprout Free, 3 clients, for students/new grads) | no (branded client portal on higher tiers; no standalone white-label native training app) | 2026-06-22 |
| PT Distinction | USD 19.90/mo (Basic, up to 3 clients, +USD 6.00 per additional client) | USD 59.90/mo (Pro, up to 25 clients, +USD 2.40 per additional client); no 'most popular' flagged | per-client-count tiers | no (1-month free trial) | paid add-on / higher tier (custom-branded iOS+Android included on Pro and Master, not Basic) | 2026-06-22 |
| Trainerize | USD 9/mo (Grow, up to 2 clients) | USD 23/mo (Pro, up to 5 clients; Pro band scales 5-200 clients); no 'most popular' flagged | per-client-count tiers | yes (Basic Free, up to 1 client) | paid add-on / higher tier (Custom Branded App USD 169 one-time on Pro; included on Studio) | 2026-06-22 |
| Trainero | USD 30/mo (Premium, unlimited clients, up to 200 plans) | USD 60/mo (Ultra, unlimited clients, up to 600 plans); no 'most popular' flagged | flat tiers | no (14-day free trial) | paid add-on / higher tier (branded client app on the White Label Plan, which is quote-based / Contact Sales) | 2026-06-22 |
| TrueCoach | USD 30/mo month-to-month (Starter, up to 5 active clients); USD 26.34/mo billed annually | USD 70/mo month-to-month (Standard, up to 20 active clients); most popular; USD 57.99/mo billed annually | per-client-count tiers | no (14-day free trial on all tiers) | paid add-on / higher tier (custom branding on Standard and Pro only, not Starter) | 2026-06-22 |
| Virtuagym | Manage USD 19/mo per location (per 2026-03-12 archived pricing page; the live page now routes to a 25-minute demo-and-pricing request with no price shown) | All-in-One USD 39/mo per location (most popular, per 2026-03-12 archive); Coach USD 24/mo per location is the middle tier | flat tiers (per location; live page currently quote/demo-gated) | 14-day free trial (no credit card) per the archived pricing page; live state is demo-gated | included / available (genuine white-label native app with own App Store + Google Play listing; tier and cost not publicly disclosed) | 2026-06-22 (live, demo-gated); pricing figures from a 2026-03-12 archived capture |
Notes: Virtuagym and Exercise.com price by quote/demo - Virtuagym figures are from an archived capture and may be stale. Currencies are not converted (My PT Hub and Coachway in EUR; others USD; Trainero locale-dependent). "Branded app" reflects whether a coach-branded client app is included, an add-on, or unavailable.
Sticker price is not your real price.
The cheapest entry tier rarely stays cheapest. Per-client platforms add a few dollars per client; flat tiers jump in steps. The honest way to compare is to run the math at the client count you are actually heading toward, then check what is gated behind higher tiers - the branded client app and built-in payments are the two that most often cost extra. For the full feature side, see our client management software comparison. A worked example of a per-active-client ladder is CoachAccountable pricing compared with Coachway. New to the category? Start with the online personal training software guide.
What is actually included at the base tier.
The complaint coaches raise most often about coaching software is not the headline price, it is discovering at the invoice that the things they assumed were the product are sold separately. Three capabilities account for almost all of it: the branded client app, taking client payments, and anything beyond basic nutrition. Here is where each of the main platforms puts them, at the entry paid plan rather than the top tier.
| Platform | Branded client app | Client payments | Deeper nutrition |
|---|---|---|---|
| Coachway | Branded in-app experience (your logo and colours) on every plan. A fully white-labeled standalone app is a separate paid option. | Your own Stripe account, included. Optional built-in payments carry about 2.4% only if you use them. | Meal planner included on every plan. |
| Trainerize | USD 169 one-time on Pro; included on Studio Plus. | Paid add-on. | Basic nutrition included on paid plans; advanced nutrition roughly USD 20 to 45 per month. |
| Everfit | Not on the entry tier. | Payments and Packages add-on, USD 9 per month. | Meal Plans and Recipe Books add-on, USD 39 per month. Autoflow automation is a further USD 29 per month. |
| TrueCoach | Not included on Starter (about USD 30). Included from Standard (about USD 70). | Built in, though the payments feature is limited to certain countries. | Documents and third-party tracking rather than a built-in planner. |
| Kahunas | Only on the top Ultimate tier (USD 99). | Your own Stripe or PayPal; the company states it takes no commission. | Food-logging database included. |
Read it as a shape rather than a quote: these figures move, and every one of them should be checked on the vendor's own pricing page before you commit. The pattern is what matters. On most platforms the branded app and payments are the two levers that move the real bill, which is why a coach comparing entry tiers alone usually ends up comparing the wrong number. For the tier-by-tier detail see our Trainerize pricing breakdown, Everfit pricing and TrueCoach pricing.
Common pricing questions.
How much does coaching software cost?+
Most online coaching platforms start between USD 9 and USD 39 per month for a small number of clients, then scale either by client count or by flat tier. Mid tiers for 20 to 50 clients typically run USD 59 to USD 99 per month. A branded client app is often a paid add-on or a higher tier.
What is the cheapest personal trainer software?+
Entry prices are lowest on Trainerize (USD 9/mo, up to 2 clients) and FitBudd (USD 15/mo, up to 2 clients). Everfit and FitSW offer genuinely free starter plans. The cheapest sticker price is not always the cheapest at your real client count - check the per-client math.
Which coaching platforms have a free plan?+
Everfit (Forever Free, up to 5 clients), FitSW (free plan), Trainerize (Basic Free, 1 client), Practice Better (Sprout Free for students) and Paperbell (free entry) offer free tiers. Most others run a 14 to 30 day free trial instead.
Is per-client or flat-tier pricing better?+
Per-client pricing keeps costs low when you start and grows with you. Flat tiers can be cheaper at high client counts but cost more when you are small. Run the math at your target client count, not today.
How is this pricing verified?+
Every figure is taken from the platform vendor own pricing page, fetched in June 2026, with the source linked in each row. Where a vendor hides pricing behind a demo (Virtuagym, Exercise.com), that is stated rather than guessed. Currencies are shown as the vendor lists them and are not converted.
Keep reading
all guidesCoachway vs My PT Hub: honest comparison (2026)
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Read the guideCoachway vs PT Distinction: honest comparison (2026)
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Read the guideCoachway vs Everfit: the honest comparison (2026)
Coachway and Everfit compared honestly: free vs paid tiers, add-on stacking, branded app by tier, and native-language UI for European coaches.
Read the guideSee what Coachway can do for your coaching business
Coachway was built on knowledge from working with 150 online coaches over 6+ years, who all hit the same wall - slow platforms, clunky workflows, wasted hours. Start your 14-day free trial and see what we fixed - the whole platform, no charge today, cancel in 2 clicks.
