Coachway vs Coachplan: the honest comparison.
Coachway vs Coachplan is a comparison between two Danish-built platforms, and this page treats both with respect. Coachplan is a Danish team with simple flat-tier pricing and a clear focus on the Danish market. Coachway is built in Copenhagen by Danish founders and goes deep on one job: the online fitness coaching workflow, in six native languages, across Denmark, Norway, Sweden, Finland, Germany, and the UK. The honest difference is the bet each platform makes: Coachplan bets on cheap, simple capacity tiers; Coachway bets on depth per client, a branded app, automations, and payments through your own Stripe. The short version and a side-by-side table are right below, with the pricing math worked out in full.
By Markus Evers · Updated June 2026
How this comparison is made: we check every competitor's pricing and features against their live websites and re-verify them on a recurring basis. Coachway is our product - we flag it where it appears, we credit real competitor strengths, and we say who each platform fits better than us.
the short version
Both Coachway and Coachplan are Danish-built, and both are credible choices. Pick Coachplan if you want flat-tier pricing "fra 249 DKK/md" as its site puts it (coachplan.dk, June 2026), a 30-day free trial with no credit card, and a Danish-language product for a Danish client base, especially with a large roster on a tight budget. Pick Coachway if you want per-client pricing that tracks your exact roster, EUR 69 per month for up to 5 clients plus EUR 9 per additional client, so 10 clients is EUR 114 per month, with a branded client app on iOS and Android, native UI in six languages, 1,100+ recipes and 3,900+ ingredients of nutrition depth, automations, and payments through your own Stripe from day one. Coachplan wins on sticker price and trial friction. Coachway wins on depth, languages, app, and payment ownership. The full side-by-side, with where each one wins, is below.
Coachway vs Coachplan, side by side.
| Coachway | Coachplan | |
|---|---|---|
| Best for | Online fitness coaches scaling in Europe | Danish trainers, coaches, and physiotherapists on flat-tier budgets |
| Pricing model | Per-client: EUR 69/mo up to 5 clients + EUR 9 each additional | Flat tiers from 249 DKK/md, with client caps per tier (10 / 35 / 100 / unlimited) |
| Payments | Your own Stripe account from day one | Product sales via Stripe, per its published feature list |
| Branded client app | iOS + Android with your logo, colors, and icon, included | Client app with your own logo, included on all plans |
| Languages | Native UI in EN, DA, NO, SV, FI, DE | Danish-language product with Danish support |
| Nutrition depth | 1,100+ recipes and 3,900+ ingredients | Meal plans with macro calculation |
| Support | Same-day human support, Danish-speaking team | Danish support via chat and email |
| Trying it out | Guided 15-minute demo | 30 days free, no credit card required |
All Coachplan details above come from coachplan.dk as of June 2026. Pricing and features change, so confirm the current numbers with each provider before you commit. For the wider field beyond these two, see our ranked list of the best online coaching platforms for fitness coaches.
Two Danish platforms, two different bets.
It is worth saying this plainly before the detail: Coachplan is a legitimate Danish platform, and a coach who picks it is not making a mistake. Its pricing page documents training programs, meal plans, a branded client app, tasks and lessons, measurements, journaling, questionnaires, messaging, a custom exercise library, client monitoring, notifications, an AI assistant, and product sales via Stripe, all included from the cheapest plan, with the tiers differing only by capacity (coachplan.dk/priser, June 2026). That is a clean, easy-to-understand offer. The difference between the two platforms is not that one has features and the other does not. It is the bet each one makes. Coachplan bets that what Danish trainers, coaches, and physiotherapists want most is a simple, cheap, Danish-language tool with flat tiers. Coachway bets that what a scaling online fitness coach wants most is depth: everything around a single client handled from one tab instead of six, a branded app the client actually enjoys using, automations that remove admin, and the billing relationship sitting in the coach's own Stripe account from day one.
This comparison is built from operational experience, working with 150 online coaches over 6+ years, running real coaching businesses rather than reading spec sheets. That is the lens for everything below. If you want the full feature checklist behind these criteria, our online coaching platform guide walks through the entire stack, and if your decision is mostly about what the software should cost, the companion piece on online coaching software cost goes deeper there.
The pricing math, worked out.
Pricing is where comparisons most often go wrong, so here is the actual math, side by side. Coachway is per-client: EUR 69 per month covers up to 5 clients, then EUR 9 per additional client, with every feature included from day one and cancel anytime. Coachplan publishes flat tiers with client caps: Starter at 249 DKK/md for 1 trainer and up to 10 clients, Grow at 449 DKK/md for up to 35 clients, Pro at 749 DKK/md for up to 100 clients, and Unlimited at 1,999 DKK/md with no caps (coachplan.dk/priser, June 2026).
| Active clients | Coachway per-client | Coachplan flat tier |
|---|---|---|
| 5 | EUR 69/mo (base plan) | Starter, 249 DKK/md (approx. EUR 33) |
| 10 | EUR 114/mo (69 + 5 x 9) | Starter, 249 DKK/md (approx. EUR 33), at its 10-client cap |
| 30 | EUR 294/mo (69 + 25 x 9) | Grow, 449 DKK/md (approx. EUR 60) |
| 50 | EUR 474/mo (69 + 45 x 9) | Pro, 749 DKK/md (approx. EUR 100) |
Read that table honestly and one thing is clear: on sticker price alone, Coachplan is cheaper at every roster size shown, and the gap grows with scale. That is real, and pretending otherwise would be silly. The fair question is what each euro buys. The Coachway price includes the branded iOS and Android client app with your logo, colors, and icon, native UI in six languages, a nutrition engine with 1,100+ recipes and 3,900+ ingredients, automations for onboarding and check-ins, payments running through your own Stripe account from day one, and same-day human support. Per-client pricing also means you never pay for capacity you do not use and never hit a tier ceiling: cost tracks your exact roster, client by client, and each additional EUR 9 client typically pays you many multiples of that in monthly coaching revenue, so the platform stays a small share of what the roster earns at every size.
Flat tiers are the opposite trade: a cheaper bill, with an upgrade step each time you cross a cap. Neither model is a trick. They are different bets on what you value, and you can sanity-check the per-client math against current Coachway pricing at your real client count.
where coachplan wins
Coachplan
Coachplan's strengths are simplicity and price, and they are genuine. Its published pricing starts at 249 DKK per month, every core feature is included from the cheapest plan with tiers differing only by capacity, and there is a 30-day free trial with no credit card and no binding period (coachplan.dk/priser, June 2026). For a coach with a large roster on a tight budget, the flat tiers are hard to argue with: 100 clients on the Pro plan is 749 DKK/md, and the Unlimited plan removes caps entirely at 1,999 DKK/md. The platform is also deliberately Danish: a Danish team, Danish support via chat and email, a Danish-language product, and EU hosting, per its own site. And its target market is broader than pure online fitness coaching: it documents solutions for personal trainers, online coaches, and physiotherapists, plus CrossFit, yoga, bootcamp, and rehabilitation trainers, with multi-trainer accounts from the Grow plan up. If you run a Danish clinic or a small team and want one cheap, simple tool in Danish, that is a coherent offer.
Choose Coachplan if: your clients are in Denmark and a Danish-only product fits, you carry a large roster on a tight budget where flat tiers beat per-client math, you want to try the software for 30 days without a card, or you run a clinic or multi-trainer team that values simple capacity tiers. None of this is a weakness in Coachway, it is simply a different design target.
where coachway wins
Coachway
Coachway is also Danish, built in Copenhagen (Coachway ApS, Vestergade 3) by Danish founders, with native Danish UI for both coach and client and Danish-speaking support, and it is used by coaches across Denmark, Norway, Sweden, Finland, Germany, and the UK. Where it pulls ahead is depth and reach. The client app on iOS and Android carries your logo and colors inside the app, and the entire client-facing UI is written and reviewed by native speakers in six languages, English, Danish, Norwegian, Swedish, Finnish, and German, so a coach with clients in more than one country ships a local-feeling app to all of them. The nutrition engine runs on 1,100+ recipes and 3,900+ ingredients, deep enough to build real meal plans rather than macro targets alone. Automations handle onboarding sequences and check-in reminders so admin does not grow with the roster. Payments run through your own Stripe account from day one, so the billing relationship with your clients is yours, not the platform's. Pricing is per-client, EUR 69 per month for up to 5 clients plus EUR 9 per additional client, with all features included from day one and cancel anytime, so cost tracks the roster you actually carry with no tier ceilings. And support is same-day, from a Danish-speaking team that has run coaching businesses.
Choose Coachway if: you are an online fitness coach scaling a 1:1 roster, you want everything around a client in one tab instead of six, a native-language branded app for clients across the Nordics, DACH, or the UK, real nutrition depth, automations, your own Stripe from day one, and same-day support. If your whole business is a large Danish roster on a tight budget, Coachplan's flat tiers may serve you better.
Which should you choose?
The decision really comes down to one question: are you buying the cheapest capable tool for a Danish roster, or the deepest tool for a coaching business you intend to scale across markets? Both are sensible purchases. Here is the fair way to land it.
- You carry a large roster on a tight budget. Coachplan. Its flat tiers (749 DKK/md for up to 100 clients, 1,999 DKK/md unlimited, per its published pricing) beat per-client math at high client counts.
- Your clients span Denmark, Norway, Sweden, Finland, Germany, or the UK. Coachway. Native UI in six languages means every client gets an app that reads local, not translated.
- You want to trial the software for 30 days without a card. Coachplan. Its trial is 30 days, no credit card, no binding, per its pricing page.
- You want the billing relationship in your own Stripe account from day one. Coachway. Payments run through your Stripe, so client billing stays yours.
- You run a Danish clinic, physio practice, or multi-trainer team. Coachplan. It explicitly targets physiotherapists and team setups with multi-trainer accounts from the Grow plan.
- You are a solo online fitness coach scaling 1:1 with nutrition and automations doing real work. Coachway. The workflow, the 1,100+ recipe nutrition engine, and the automations are built for exactly that, with per-client pricing tracking the roster you carry.
Still weighing it up? Our walkthrough on choosing an online coaching platform turns this into a step-by-step shortlist, and you can sanity-check the per-client math against current Coachway pricing.
Frequently asked.
Is Coachway or Coachplan better for online fitness coaches?
Both are Danish-built platforms and both are credible choices, so the right answer depends on your business. Coachplan is the stronger pick if you want simple flat-tier pricing from 249 DKK per month (per its published pricing, June 2026), a 30-day free trial without a credit card, and a Danish-language product for a Danish client base, especially with a large roster on a tight budget. Coachway is the stronger pick if you want per-client pricing that tracks your exact roster, a branded client app on iOS and Android with your logo, colors, and icon included, native UI in six languages, deeper nutrition with 1,100+ recipes and 3,900+ ingredients, automations, and payments running through your own Stripe account from day one.
How does Coachway pricing compare to Coachplan pricing?
They use different models. Coachplan publishes flat tiers on coachplan.dk (June 2026): Starter at 249 DKK per month for 1 trainer and up to 10 clients, Grow at 449 DKK for up to 35 clients, Pro at 749 DKK for up to 100 clients, and Unlimited at 1,999 DKK with no caps. Coachway uses per-client pricing: EUR 69 per month covers up to 5 clients, then EUR 9 per additional client. So 10 clients is EUR 114 per month, 30 clients is EUR 294, and 50 clients is EUR 474. On sticker price Coachplan is cheaper at every roster size in that range; the real comparison is what is included for the difference. If you take payments through Coachway's built-in payment system, an optional 2.4% per-transaction fee applies; your own Stripe checkout carries no Coachway fee.
What does Coachway actually cost at 10, 30, or 50 clients?
The math is simple: EUR 69 per month covers up to 5 clients, then EUR 9 per additional client. 10 clients is 69 + 5 x 9 = EUR 114 per month. 30 clients is 69 + 25 x 9 = EUR 294 per month. 50 clients is 69 + 45 x 9 = EUR 474 per month. All features are included from day one, there are no capacity tiers to outgrow, and you can cancel anytime. If you take payments through Coachway's built-in payment system, an optional 2.4% per-transaction fee applies; your own Stripe checkout carries no Coachway fee.
Which platform is better for Danish coaches and Danish clients?
Both are genuinely Danish. Coachplan is a Danish team with Danish support and a Danish-language product, per its own site. Coachway is built in Copenhagen by Danish founders (Coachway ApS, Vestergade 3), with native Danish UI for both coach and client, Danish-speaking support, and coaches across Denmark, Norway, Sweden, Finland, Germany, and the UK. If your clients are all Danish, both serve that well. If your roster spans more than one language, Coachway's native UI in six languages is where it pulls ahead.
Is a branded client app included on Coachway and Coachplan?
Yes on both, per each platform's own documentation. Coachplan's pricing page lists a client app with the coach's own logo as included on all plans (coachplan.dk, June 2026). Coachway brands the client app experience on iOS and Android with your logo and colors inside the app, built specifically around the online fitness coaching workflow, with the client-facing UI written and reviewed by native speakers in six languages. A full white-label app is available for larger coaches.
How hard is it to switch from Coachplan to Coachway?
Most coaches complete a platform switch in 1 to 2 weeks: move your client list and programs across, then switch clients over in waves rather than a hard cutover. Coaches with 30 to 100+ clients typically keep retention above 95 percent when the move is run as a structured, step-by-step migration. Coachway itself has no lock-in: client data, programs, check-ins, and payment schedules export as CSV and PDF at any time.
Features are not the deciding factor. The workflow is.
Coachplan may match or beat Coachway on raw feature count, and that is fine. It is not the question that decides your week. What decides it is how fast you can run the actual work, week after week: following up a client, sending video feedback, and reviewing a weekly check-in. Coachway is built from working hands-on with online fitness coaches running rosters past 1,000 clients, where shaving minutes off every client interaction is the whole game.
The entire product is tuned for one outcome: handle more clients, at a higher satisfaction rate, in less time. A smoother workflow is not just cheaper for you, it is a better experience for the client, and that is what keeps clients paying for longer.
check-ins
Review a weekly check-in in minutes, with notes, data, photos, and exercise history in one view.
follow-up
Messages, video feedback, and plan tweaks happen from one tab, not six different tools.
automation
Automatic reminders run the cadence, and a smart-send mode holds messages back when a client still has an unread one, so the experience stays personal.
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