Our story

We've spent years scaling some of Scandinavia's most successful coaching businesses through our agency, running paid ads, funnels, and email campaigns across Denmark, Sweden, Norway, Finland and other countries.

Along the way, we learned what coaches need when things grow fast: speed, structure, and a workflow that just works. That experience shaped Coachway.

Fast meal planning. Clear client tracking. Structured workouts.

A platform built to scale with coaches.

Markus Evers, CEO & Co-founder of Coachway
Markus Evers signature
Markus Evers, CEO & Co-founder of Coachway

Meet the team

Markus Evers
Markus Evers
CEO & Co-Founder
Peter Vahl Kristoffersen
Peter Vahl Kristoffersen
Co-Founder & Head of Management
Thomas Egelund
Thomas Egelund
Co-Founder & CTO
Celia Rugland
Celia Rugland
Social Media Specialist
Signe Stampe
Signe Stampe
Social Media Assistant
Liv Michelsen
Liv Michelsen
Social Media Specialist
Evelina Pilibaityte
Evelina Pilibaityte
Growth Manager
Samantha Abundo
Samantha Abundo
Social Media Specialist

Our values

People First

People First

Coaching is a people business. We care about relationships, trust, and long-term impact.

Growth Without Limits

Growth Without Limits

We believe every coach deserves to scale. That's why we combine software with expertise to unlock your full potential.

Simplicity

Simplicity

Every feature and service is crafted to save you time, not add more work.

See what Coachway can do for your coaching business

Coachway was built after working with 150+ coaches who all had the same frustrations — slow platforms, clunky workflows, wasted hours. Book a demo and see what we fixed. 15 minutes, and you'll know if it's the right fit.

Built for efficiency 6 languages DenmarkNorwaySwedenFinlandGermanyUnited Kingdom
The coaching platform you've been waiting for