A European, EUR-denominated breakdown of the three pricing models, the hidden costs that never show up on the pricing page, and worked examples at 10, 30, 50, and 100 clients.
By Markus Evers · Updated June 2026
the short answer
Online coaching software in 2026 costs roughly EUR 50 to EUR 900+ per month depending on the model and roster size. Flat tiers run about EUR 50 to 300, per-client pricing scales with your roster (coachway: EUR 69 per month for up to 5 clients, then EUR 9 per client), and percentage platforms take a share of revenue.
The honest answer is that there is no single number, because the industry runs on three different pricing models and they behave very differently as your roster grows. A flat-tier platform might cost a 10-client coach EUR 55 per month. A per-client platform might cost the same coach EUR 114. A percentage platform might cost EUR 150. At 100 clients those three numbers diverge into completely different orders of magnitude.
Most pricing comparisons are also written in USD, which hides the real cost for European coaches: currency conversion fees, VAT treatment, and the fact that European card processing rates differ from US rates. This guide keeps everything in EUR and uses worked examples at the roster sizes European coaches actually operate at: 10, 30, 50, and 100 clients.
The headline subscription is only part of the bill. The full cost of running coaching software is the subscription, plus add-ons, plus any platform cut of client payments, plus the switching cost you accept the day you sign. Each of those is covered below.
Every coaching platform on the market uses one of these three models, sometimes with a hybrid layer on top. Understanding which one you are signing up for matters more than the headline price, because the model decides how the bill behaves when you grow.
| Model | How it works | Typical 2026 cost in EUR | Watch out for |
|---|---|---|---|
| Flat monthly tiers | Fixed price per tier, each tier capped at a client limit (for example up to 15, up to 50, unlimited) | Roughly EUR 50 to 300 per month depending on tier | Tier jumps: crossing a client limit by one client can raise the bill 50 to 100 percent overnight |
| Per-client pricing | A base fee plus a fixed amount per active client (coachway: EUR 69 base covering 5 clients, then EUR 9 per client) | EUR 114 at 10 clients up to EUR 924 at 100 clients | The definition of "active client" - ask how paused and trial clients are billed |
| Percentage of revenue | The platform takes a percentage of coaching income, often bundled with marketing, sales, or business support | Scales with income: EUR 150 to 1,500+ per month at typical rates and rosters | The absolute cost grows with every price rise and every new client, and payments often run through the platform |
None of these models is dishonest. Flat tiers are simple. Per-client pricing is predictable and tracks income. Percentage pricing can make sense when the bundled services genuinely grow the business. The point is to know which trade you are making, and to run the math at your own roster size before you commit, not after.
The subscription is the visible cost. These eight are the ones that show up on the invoice, in the payout schedule, or on the day you try to leave. Run through this list with any platform before you enter card details.
Here is the same coach priced under all three models. The flat-tier column uses illustrative mid-market tiers (EUR 55 up to 15 clients, EUR 110 up to 50, EUR 220 unlimited). The per-client column is coachway's actual pricing: EUR 69 base covering the first 5 active clients, plus EUR 9 per additional active client. The percentage column assumes 10 percent of revenue with clients paying EUR 150 per month; real percentages and prices vary by platform and contract.
| Roster size | Flat tiers (illustrative) | Per-client (coachway) | Percentage (10% of EUR 150/client) |
|---|---|---|---|
| 10 clients | EUR 55/mo | EUR 114/mo (69 + 5 extra clients at 9) | EUR 150/mo |
| 30 clients | EUR 110/mo | EUR 294/mo (69 + 25 extra clients at 9) | EUR 450/mo |
| 50 clients | EUR 110/mo | EUR 474/mo (69 + 45 extra clients at 9) | EUR 750/mo |
| 100 clients | EUR 220/mo | EUR 924/mo (69 + 95 extra clients at 9) | EUR 1,500/mo |
Read the table per client, not per month, and it gets clearer. At 30 clients, coachway works out to EUR 9.80 per client per month; at 100 clients, EUR 9.24. The flat-tier coach pays less in absolute terms but should check what is actually included at that price, since meal planning, a branded app, and custom check-in forms are often add-ons there. The percentage coach pays the most in absolute terms at every roster size in this example, and in return often gets bundled services on top of the software. Whether that trade is worth it depends entirely on what those services deliver.
Forget the pricing pages for a moment. Three simple checks tell you whether a platform is priced sanely for your business, whatever model it uses.
Divide the monthly bill by your roster. EUR 9 to 15 per client per month is a normal range for a full all-in-one platform. At typical European coaching prices, one retained client covers the whole bill, which is the right way to think about it: the software pays for itself if it prevents one cancellation.
Software landing around 3 to 8 percent of monthly coaching income is comfortable. If the all-in cost (subscription, add-ons, and any platform cut of payments) climbs well past that, the tool is eating margin that should be funding marketing, content, or your first hire.
The cheapest platform is expensive if you cannot leave it. Own payment rails (your Stripe account, your client relationships) and full data export (CSV and PDF) turn a future switch into a weekend job instead of a months-long project. Price that option in from day one.
This is the model the coaches on coachway run on: EUR 69 per month covering the first 5 active clients, EUR 9 per additional active client, your own Stripe account for client payments, and CSV plus PDF export anytime. If you take client payments through Coachway's built-in payment system, a 2.4% fee applies per transaction; payments through your own Stripe checkout are billed by Stripe as usual. See the full breakdown on the pricing page.
In 2026, most online coaching platforms cost between EUR 50 and EUR 300 per month at typical roster sizes. Flat tiers usually run EUR 50 to 300 depending on client limits, per-client pricing scales with the roster (coachway is EUR 69 per month for up to 5 active clients, then EUR 9 per additional active client), and percentage platforms charge a share of coaching revenue, so their cost grows with income.
It depends on roster size and revenue per client. Flat tiers are cheapest when you sit near the top of a tier and most expensive just after you cross into the next one. Per-client pricing tracks the roster, so the bill is predictable and grows only when income grows. Percentage pricing scales with revenue, so a coach earning EUR 10,000 per month pays far more in absolute terms than a coach earning EUR 3,000, which can be worth it if the platform bundles services that drive that growth.
Check five things: paid add-ons on top of the advertised tier, platform transaction fees added to standard card processing, payment custody (whether client money lands in your own Stripe account or the platform pays you out later), what counts as a billable active client, and data export rights. Setup fees and annual lock-in contracts are the other two common surprises.
Coachway costs EUR 69 per month, which covers up to 5 active clients, plus EUR 9 per additional active client. That works out to EUR 114 per month at 10 clients, EUR 294 at 30, EUR 474 at 50, and EUR 924 at 100. Coaches connect their own Stripe account so client payments settle directly with the coach, and client data, programs, and check-in history export as CSV and PDF anytime. If you take client payments through Coachway's built-in payment system, a 2.4% fee applies per transaction; payments through your own Stripe checkout are billed by Stripe as usual.
A useful sanity check is cost per client: cost per client ranges from roughly EUR 2 on capped flat tiers to EUR 9 to 15 on per-client platforms, where the per-client end usually bundles the branded in-app experience and built-in nutrition that flat tiers often charge extra for, which means one retained client typically covers the entire bill. As a share of revenue, software landing around 3 to 8 percent of monthly coaching income is comfortable for most coaches; well above that, the tool is eating margin that should go to the business.
The math at 10, 30, 50, and 100 clients. What revenue-share platforms actually cost European online coaches per year and when the structure starts working against you.
Read the guideThe A times B times C revenue equation, the 6-9-12 month package structure, and the extension call that adds 30 to 50 percent to client lifetime value. Built from the Coachway team playbook.
Read the guideHevy Coach wins on affordable workout delivery and its beloved consumer app; Coachway on nutrition, check-ins, payments, and a branded client app.
Read the guideCoachway was built after working with 150+ coaches who all had the same frustrations - slow platforms, clunky workflows, wasted hours. Book a demo and see what we fixed. 15 minutes, and you'll know if it's the right fit.
