comparison · for online fitness coaches

The best My PT Hub alternatives for online coaches in 2026.

My PT Hub is UK-built, claims 200,000+ coaches, and its flat-rate Premium plan with unlimited clients is the cheapest way on this list to run a big roster. For plenty of coaches it is the right tool. This guide is for the ones it does not fit. It names the strongest My PT Hub alternatives an online fitness coach actually runs a business on, it is honest about where My PT Hub genuinely wins on price, and it is clear about which buyer each alternative serves best. The short version: coaches leave for product depth, branding, and language, not price, and Coachway is the focused European pick for that fit.

By Markus Evers · Updated June 2026

How this comparison is made: we check every competitor's pricing and features against their live websites and re-verify them on a recurring basis. Coachway is our product - we flag it where it appears, we credit real competitor strengths, and we say who each platform fits better than us.

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the short version

The best My PT Hub alternatives depend on why you are leaving. If it is price, you probably should not leave: My PT Hub Premium at about EUR 59 per month with unlimited clients is genuinely cheaper than any per-client platform once your roster is large. If it is product depth, branding, or language, the picture changes. If you are an online fitness coach who wants a deeper workout builder, real nutrition tooling, a native-language branded app included, and payments through your own Stripe from day one, choose Coachway: it focuses purely on the online fitness coaching workflow, handling everything around one client from one tab instead of six. For nutrition-led coaching in English markets, PT Distinction. For simple, fast workout delivery, TrueCoach. For a free start, Everfit. For a transparent all-in-one that also serves teams, HubFit. The full breakdown, with pricing and honest trade-offs, is below.

why coaches shop around

Why coaches look for a My PT Hub alternative.

First, credit where it is due. My PT Hub, built in Brighton in the UK and claiming 200,000+ coaches, has earned its position. The flat-rate pricing is the standout: Starter at about EUR 25 per month, Premium at about EUR 59 per month with unlimited clients, workouts, and nutrition plans, and Ultimate at about EUR 215 per month with extra trainer seats. There is a 30-day free trial with no card required, and the integration list is broad: MyFitnessPal, Apple Health, Fitbit, and Garmin all sync. If your roster is large and subscription cost is the deciding factor, it is genuinely hard to beat. So this is not a list of reasons My PT Hub is bad. It is a list of fits it serves less well, because almost every coach who shops for an alternative is doing it for product depth rather than price. The most common reasons online fitness coaches look for an alternative to My PT Hub are:

Workout builder friction. Reviewers cite duplicate exercises in the library, slow search, and a builder that takes more clicks than it should once you program for many clients a week.
A clunky nutrition interface. The nutrition tooling covers the basics, but reviewers describe the interface as dated and fiddly compared to newer platforms with full recipe and ingredient databases.
The programs-versus-workouts structure. Reviewers cite the split between programs and workouts as confusing, especially for new coaches building their first templates.
Promo pricing that jumps. The heavily discounted first 2 months (currently 70% off Premium) give way to the standing rate, and reviewers mention the jump as an unwelcome surprise at month three.
A branded app as an add-on, not bundled. The custom-branded client app is a one-time paid add-on of about EUR 95 on Premium, . Coaches who want their brand included from day one look elsewhere.
Native-language UI for Nordic or DACH clients. My PT Hub is English-first. If you coach in Danish, Norwegian, Swedish, Finnish, or German, an English-only interface on your client's phone quietly costs you on experience and trust.

If none of those apply to you, My PT Hub may well be the right call and you can stop reading here. If one or more do, the alternatives below are ranked by how well they answer those specific fits. For the wider category beyond My PT Hub-style tools, our roundup of the best online coaching platforms for fitness coaches goes broader still.

at a glance

The alternatives, compared.

Platform	Best for	Pricing	Branded app
Coachway	Focused European online fitness coach	EUR 69/mo (up to 5 clients) + EUR 9/extra	Included
My PT Hub	Flat-rate value for big rosters	About EUR 25 to EUR 215/mo, unlimited clients on Premium	One-time paid add-on (about EUR 95) on Premium
PT Distinction	Nutrition-led, English-speaking markets	USD 19.90 (3 clients) to USD 89.90 (50), + USD 1.60/client past 50	Available
TrueCoach	Simple, fast workout delivery	USD 26 to USD 137/mo	Higher tiers
Everfit	Brand-new coaches, free start	Free, paid to about USD 430/mo	Higher tiers
HubFit	Transparent all-in-one for solo coaches and teams	Premium from about USD 69/mo, Ultimate to about USD 419/mo at 500 clients	From Premium (about USD 69/mo)

A note on the My PT Hub numbers: the standing rates above are what you pay after the heavily discounted first 2 months, so run your math on the standing rate, not the promo. Pricing and features change, so confirm the current numbers with each provider before you commit. For the full feature checklist behind these picks, see our online coaching platform guide.

01 · best overall for the focused european online fitness coach

Coachway

Coachway is the European-built platform that answers most of the reasons coaches leave My PT Hub in one tool. Where reviewers cite friction in My PT Hub's workout builder and nutrition interface, Coachway is built around exactly those daily jobs: a fast workout builder, nutrition and meal planning with 1,100+ recipes and 3,900+ ingredients, weekly check-ins with progress photos and measurements, payments, automations, and in-app messaging, all handled around a single client from one tab instead of six. The branded app is included, so your logo and colors are on the client's home screen without an add-on line item, and payments run through your own Stripe account from day one. The UI is written and reviewed by native speakers across six languages (English, Danish, Norwegian, Swedish, Finnish, and German), and coaches across the Nordics, the UK, and Germany run their businesses on it, with real human support from a team that has run coaching businesses.

PricingEUR 69 per month for up to 5 clients, EUR 9 per additional client. All features included from day one, cancel anytime.

Best forOnline fitness coaches who want a native-language branded app, deep workout and nutrition builders, and everything around one client in one tab instead of six.

Branded app or StripeBranded app included; payments through your own Stripe account from day one.

LanguagesEN, DA, NO, SV, FI, DE, all reviewed by native speakers.

The trade-off: Be honest with the math. At a large roster, My PT Hub's flat Premium plan is genuinely cheaper: 30 clients cost EUR 294 per month on Coachway against about EUR 59 on My PT Hub. Coachway is also the youngest platform on this list, so the long catalog of third-party integrations My PT Hub has built up is not all there yet. What you get in exchange is product depth where reviewers say My PT Hub is thin, a branded app and every core feature included from day one, a native-language client experience, and support answered in minutes.

02 · best flat-rate value for big rosters

My PT Hub

Yes, the platform this article is about belongs on its own shortlist, because for one buyer it is still the right answer. My PT Hub is UK-built in Brighton, claims 200,000+ coaches, and its Premium plan at about EUR 59 per month covers unlimited clients, workouts, and nutrition plans. At 40, 60, or 100 clients, nothing else on this list comes close on subscription price. The integration list is broad too: MyFitnessPal, Apple Health, Fitbit, and Garmin all sync, and there is a 30-day free trial with no card required. The honest caveats are the ones reviewers keep raising: a workout builder with duplicate exercises and slow search, a nutrition interface that feels dated, a confusing programs-versus-workouts structure, and promo pricing where 70% off the first 2 months gives way to the standing rate. The custom-branded app is a one-time paid add-on of about EUR 95 on Premium rather than bundled, with the full white-label app a separate monthly add-on.

PricingAbout EUR 25 (Starter, 3 clients), EUR 59 (Premium, unlimited clients), EUR 215 (Ultimate) per month. Discounted first 2 months, standing rate after.

Best forHigh-volume rosters where flat-rate subscription cost is the deciding factor.

Branded app or StripeBranded app is a one-time paid add-on (about EUR 95) on Premium; white-label app is a monthly add-on; payments via Stripe.

IntegrationsMyFitnessPal, Apple Health, Fitbit, Garmin.

The trade-off: The price is the product. If the reviewer-cited friction in the workout builder, nutrition interface, and program structure does not slow you down, the flat-rate value at volume is unbeatable. If it does, you are saving money on the subscription and paying it back in hours every week.

03 · best for nutrition-led english markets

PT Distinction

If you are leaving My PT Hub because the nutrition side felt clunky, PT Distinction is the most direct answer in English-speaking markets. This UK-built platform has genuinely deep nutrition and habit tooling and a generous 30-day trial. If a large share of your coaching is nutrition and behavior change rather than just programming, the planning depth here holds up against anything on the list. Pricing steps by client count: USD 19.90 per month for 3 clients, USD 59.90 for 25, USD 89.90 for 50, then USD 1.60 per client past 50, so it stays reasonable as the roster grows.

PricingUSD 19.90/mo (3 clients), USD 59.90 (25), USD 89.90 (50), then USD 1.60 per client past 50. 30-day trial.

Best forNutrition-led coaches in the UK and English-speaking markets.

Branded app or StripeBranded app available.

LanguagesEnglish.

The trade-off: It has a more established interface than the newest platforms, and Nordic or DACH localization is limited, so non-English markets are not the natural fit. Past 50 clients the per-client fee also means it no longer undercuts My PT Hub's flat rate.

04 · best for simple workout delivery

TrueCoach

TrueCoach is the cleanest answer if your main My PT Hub complaint was the workout builder itself. It is focused on getting a training program in front of a client with minimum fuss, backed by a large exercise video library and a fast, uncluttered programming flow. It is owned by the Xplor group, the larger gym-software company, so the roadmap and pricing direction are set above the immediate team. Pricing is per-coach, charged by the number of active clients you carry.

PricingAbout USD 26 to USD 137 per month depending on client tier.

Best forCoaches who want simple workout delivery and a strong video library.

Branded app or StripeBranded app included on the higher (Standard/Pro) tiers.

LanguagesEnglish.

The trade-off: Light on nutrition and light on automations, so a coach leaving My PT Hub for its all-in-one breadth would be trading down on scope, and like My PT Hub it is English-first.

05 · best free starter tier

Everfit

Everfit is a solid, modern platform with a genuinely useful free starter tier and paid plans that scale to around USD 430 per month. It is a strong fit for a coach leaving My PT Hub who wants to keep costs near zero while testing a switch, with workout and habit features that feel current rather than legacy. The free tier makes it the lowest-risk way on this list to see whether a newer interface actually fixes the friction you are leaving behind.

PricingFree starter tier, paid up to around USD 430 per month.

Best forCoaches who want to start free and test a switch before committing budget.

Branded app or StripeBranded app on higher tiers.

FocusWorkout and habit-first coaching.

The trade-off: The free tier is great to start with, but coaches graduate to paid quickly to unlock programming depth and the branded app, and at the higher tiers the cost comparison with My PT Hub's flat EUR 59 swings hard the other way.

06 · best transparent all-in-one

HubFit

HubFit is a genuinely strong all-in-one with clearly published tiered pricing and a modern feature set: training, nutrition, check-ins, habit tracking, and team and multi-coach management on higher tiers. The branded app and client payments unlock on the Premium tier from about USD 69 per month, with payments running through the coach's own connected Stripe account, and the Ultimate tier scales to around USD 419 per month at 500 clients. If you value habit and challenge-led engagement and want every price published up front, it is one of the easiest platforms here to recommend.

PricingTiered; branded app and payments from Premium at about USD 69 per month, Ultimate scaling to about USD 419 per month at 500 clients.

Best forCoaches and teams who want a transparent, published-price all-in-one with habit and challenge engagement.

Branded app or StripeBranded app and payments from Premium (about USD 69/mo and up); coaches connect their own Stripe.

FocusAll-in-one for solo coaches, gyms, and teams.

The trade-off: The branded app and payments sit behind the Premium tier rather than the entry plan, and at high client counts the Ultimate tier costs many times My PT Hub's flat rate. It also serves solo coaches, gyms, and teams alike, so it spans a broad audience rather than specializing in the solo online coach's exact workflow.

if you only read one section

How to choose your My PT Hub alternative.

The fair way to choose is to start from the exact friction that made you shop around, then pick the platform that answers it most directly. Write down the one or two things that slow you down in My PT Hub, and match them below. Most of these tools are good, and My PT Hub itself is a strong choice for the coaches it suits, so this is about fit, not winners and losers.

You want deeper builders, a native-language branded app included, and your own Stripe from day one. Coachway. It is the only one here built solely around the fitness coaching workflow, with a UI reviewed by native speakers across six languages, nutrition with 1,100+ recipes, a branded app included, and predictable per-client pricing.
Your roster is large and the monthly bill is the deciding factor. Stay on My PT Hub Premium. About EUR 59 per month for unlimited clients is genuinely the best flat-rate value on this list, and it is fine to stay.
You left because nutrition felt clunky and you coach in English. PT Distinction.
The workout builder was the friction and you want the cleanest programming flow. TrueCoach.
You want to test a switch without spending anything. Everfit's free tier, then graduate.
You want a transparent, published-price all-in-one that also serves teams. HubFit, from its Premium tier up.

If the workout builder is the deciding factor in either direction, our breakdown of the best workout builder apps for online personal trainers compares programming primitives and exercise libraries head to head, and you can sanity-check the per-client math against current Coachway pricing.

questions coaches actually ask

Frequently asked.

What is the best My PT Hub alternative for online coaches?

There is no single best for everyone. My PT Hub is UK-built, claims 200,000+ coaches, and its flat-rate Premium plan with unlimited clients is genuinely the cheapest way to run a large roster on this list. Coaches usually look for an alternative because of product depth rather than price: reviewers cite a clunky workout builder, a dated nutrition interface, and a confusing programs-versus-workouts structure. If that describes you, Coachway is the strongest pick: it focuses purely on the online fitness coaching workflow with a branded app included, a native-language UI in six languages, deep nutrition with 1,100+ recipes, and payments through your own Stripe from day one. For nutrition-led coaching in English markets, PT Distinction. For simple workout delivery, TrueCoach. For a free start, Everfit. For a transparent all-in-one that also serves teams, HubFit.

Why do coaches look for an alternative to My PT Hub?

Rarely because of price, where My PT Hub is hard to beat, and usually because of product depth. Reviewers cite a clunky workout builder with duplicate exercises and slow search, a nutrition interface that feels dated, and a confusing split between programs and workouts. Beyond that, the custom-branded app is a one-time paid add-on of about EUR 95 on Premium rather than bundled, the heavily discounted first 2 months give way to a noticeably higher standing rate, and the interface is English-first, so coaches serving Nordic or German-speaking clients want a native-language app. Coaches whose priorities sit in workflow depth, branding, or language shop around.

Is My PT Hub cheaper than per-client platforms like Coachway?

At high client counts, yes, and clearly so. My PT Hub Premium is about EUR 59 per month with unlimited clients, while Coachway runs EUR 69 per month for up to 5 clients plus EUR 9 per additional client, so a 30-client roster costs EUR 294 per month on Coachway against EUR 59 on My PT Hub Premium. On raw subscription price at volume, My PT Hub wins, full stop. The case for switching is not price: it is a deeper workout builder, nutrition with 1,100+ recipes and 3,900+ ingredients, a branded app included rather than added on, a native-language UI in six languages, and payments through your own Stripe from day one. Decide which of those is worth the difference at your roster size. If you take payments through Coachway's built-in payment system, an optional 2.4% per-transaction fee applies; your own Stripe checkout carries no Coachway fee.

Is there a My PT Hub alternative with a branded app included?

Yes. On My PT Hub the custom-branded app is a one-time paid add-on of about EUR 95 on Premium, , which is a common reason coaches compare alternatives. With Coachway the branded app is included, so the client app carries your logo and colors with all core features available from day one. A full white-label app is available for larger coaches. HubFit bundles a branded app and payments from its Premium tier at about USD 69 per month. Everfit and TrueCoach offer branded apps on higher tiers. If having your own brand on the client's home screen without a separate line item matters, Coachway is the most direct fit.

Is there a My PT Hub alternative with a native-language app for Nordic or German clients?

Yes. My PT Hub is UK-built and English-first, as are PT Distinction, TrueCoach, Everfit, and HubFit. Coachway is the European-built exception: the UI is written and reviewed by native speakers in English, Danish, Norwegian, Swedish, Finnish, and German, the branded app is included, and payments stay in the coach's own Stripe account. For Nordic and DACH coaches who want their clients' own language in the app, Coachway is the natural pick, and it is the main reason coaches in those markets switch even though My PT Hub is cheaper at volume.

the real difference

Features are not the deciding factor. The workflow is.

My PT Hub may match or beat Coachway on raw feature count, and that is fine. It is not the question that decides your week. What decides it is how fast you can run the actual work, week after week: following up a client, sending video feedback, and reviewing a weekly check-in. Coachway is built from working hands-on with online fitness coaches running rosters past 1,000 clients, where shaving minutes off every client interaction is the whole game.

The entire product is tuned for one outcome: handle more clients, at a higher satisfaction rate, in less time. A smoother workflow is not just cheaper for you, it is a better experience for the client, and that is what keeps clients paying for longer.

check-ins

Review a weekly check-in in minutes, with notes, data, photos, and exercise history in one view.

follow-up

Messages, video feedback, and plan tweaks happen from one tab, not six different tools.

automation

Automatic reminders run the cadence, and a smart-send mode holds messages back when a client still has an unread one, so the experience stays personal.

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