Coachway vs My PT Hub: the honest comparison.
Coachway vs My PT Hub is a comparison that deserves honesty on price first: My PT Hub's flat-rate Premium plan at EUR 59 per month with unlimited clients is genuinely one of the cheapest ways to run a large roster on any platform. That is a real strength and this comparison does not dodge it. Where the picture shifts is product depth, branding, and language. My PT Hub is UK-built, English-first, and serves coaches who want flat-rate simplicity. Coachway is Copenhagen-built, focused purely on the 1:1 coaching workflow, and built for coaches who want a native-language experience, built-in nutrition, and a branded app included from the entry price. Both are good software. The honest difference is fit. The short version and a side-by-side table are right below.
By Markus Evers · Updated June 2026
How this comparison is made: we check every competitor's pricing and features against their live websites and re-verify them on a recurring basis. Coachway is our product - we flag it where it appears, we credit real competitor strengths, and we say who each platform fits better than us.
the short version
Both Coachway and My PT Hub are credible platforms, so choose by your situation. If you carry a large roster and flat-rate subscription cost is the deciding factor, My PT Hub Premium at EUR 59 per month with unlimited clients is genuinely hard to beat at volume. If you are an online coach who wants a deeper workout and nutrition workflow, a native-language branded app included from day one, and your own Stripe from the first invoice, Coachway is built for that. My PT Hub wins on flat-rate value for big rosters and a 30-day no-card trial. Coachway wins on built-in nutrition depth, native Nordic and DACH UI, a branded app included at every plan level, same-day human support, and a workflow focused purely on the 1:1 coaching job. The full side-by-side, with where each one wins, is below.
Coachway vs My PT Hub, side by side.
| Coachway | My PT Hub | |
|---|---|---|
| Best for | Online coaches scaling a focused 1:1 roster in Europe | High-volume rosters where flat subscription cost is the priority |
| Pricing model | Per-client: EUR 69/mo up to 5 clients + EUR 9 each additional | Flat: EUR 25 Starter (3 clients), EUR 59 Premium (unlimited), EUR 215 Ultimate |
| Trial | Cancel anytime, no lock-in | 30-day free trial, no card required |
| Payments | Your own Stripe, included on every plan | Stripe integration; you keep the payment relationship |
| Branded client app | Branded in-app experience included on every plan | One-time EUR 95 add-on on Premium; white-label app EUR 145/mo add-on |
| Native-language UI | EN, DA, NO, SV, FI, DE, reviewed by native speakers | English |
| Nutrition content | 1,100+ recipes, 3,900+ ingredients, 1,800+ exercises built in | Nutrition plans included; no large built-in recipe database |
| Support | Same-day human support from a team that has run coaching businesses | Standard platform support; priority support on Ultimate |
A note on My PT Hub's promotional pricing: the current 70% off the first 2 months brings Premium to EUR 29.50 per month initially, but the standing rate is EUR 59 per month. Run your long-term math on the standing rate. Pricing and features change, so confirm the current numbers with each provider before you commit. For the wider field beyond these two, see our ranked list of the best online coaching platforms for fitness coaches.
Two different bets on the same market.
It is worth saying this plainly before the detail: My PT Hub is a genuine, well-established platform, and a lot of coaches are very well served by it. This is not a teardown. My PT Hub and Coachway share a lot on the core feature checklist: workout and nutrition plans, a client app, and Stripe for payments. The difference is design intent. My PT Hub makes the bet that flat-rate pricing with unlimited clients, and a broad, simple feature set, is the right model for coaches who want to keep their software cost as low as possible at volume. Coachway makes the bet that depth on one buyer, the online coach who lives entirely in the 1:1 coaching workflow, beats breadth: handling everything around a single client from one tab instead of six, no jumping between WhatsApp, spreadsheets, a workout app, Stripe, and email, while raising the value and the experience for that client.
The practical version of that difference shows up in three places: nutrition (1,100+ recipes built in versus basic nutrition plans), language (six native-speaker-reviewed languages versus English-first), and the branded app (included from day one versus a paid add-on). If none of those matter for your business, My PT Hub's flat-rate value may be exactly the right call. If any of them do, this comparison helps you run the math. For the full feature checklist behind these criteria, our online coaching platform guide walks through the entire stack.
where my pt hub wins
My PT Hub
My PT Hub has a concrete, inarguable strength: flat-rate pricing for unlimited clients. Its Premium plan at EUR 59 per month covers unlimited clients, workouts, and nutrition plans, with a 30-day free trial and no card required. At 30, 50, or 100 clients, that subscription cost is lower than any per-client pricing model. For a coach whose primary concern is keeping the monthly software bill as low as possible while running a large roster, that math is hard to argue with. Beyond price, My PT Hub is UK-built, simple to set up, has a broad integration list including Stripe for payments, and covers the core all-in-one basics: workouts, nutrition plans, payments, messaging, and habit coaching. The Ultimate plan at EUR 215 per month adds concierge support and extra trainer seats. Coaches whose businesses are large, English-speaking, and cost-sensitive will find it hard to beat on subscription price.
Choose My PT Hub if: you carry a large roster, flat-rate subscription cost is the deciding factor, and you coach in an English-speaking market. At high volume, EUR 59 per month for unlimited clients is unbeatable on price. None of this is a weakness in Coachway - it is simply a different design target.
where coachway wins
Coachway
Coachway trades My PT Hub's flat-rate breadth for depth on one specific buyer. Where it pulls ahead is for the online coach who wants everything around a single client in one tab: intake, training program, meal plan, weekly check-in, messaging, and payment, without jumping between multiple tools. The nutrition side is a particular differentiator: where My PT Hub's nutrition tooling covers the basics but does not ship with a large built-in recipe database, Coachway ships 1,100+ recipes, 3,900+ ingredients, and 1,800+ exercises natively in the platform. Meal planning is content-rich out of the box. The client experience reflects the language depth too: where My PT Hub is English-first, the entire Coachway UI, both the coach-facing tool and the app your clients see and use, is written and reviewed by native speakers across English, Danish, Norwegian, Swedish, Finnish, and German. For a coach in the Nordics or DACH, that native-language depth is the difference between an interface that feels local and one that feels like a translation. Coachway also includes the branded in-app experience, your logo and colors inside the client app, at no extra cost on every plan, rather than as a paid add-on. Pricing is predictable per-client: EUR 69 per month for up to 5 active clients plus EUR 9 per additional, with all features included from day one and cancel anytime. Payments stay in your own Stripe account, and support is answered by humans the same day. Coaches across the Nordics, the UK, and Germany run their businesses on it today.
Choose Coachway if: you are an online coach who wants built-in nutrition content, a native-language branded app for Nordic or DACH clients, a branded experience included from the entry price, per-client pricing that tracks your roster, your own Stripe, and same-day human support. Be honest with the math: at a large roster, My PT Hub's flat EUR 59 Premium is cheaper on the subscription line. Coachway's case is product depth, language, and a branded app included, not price at volume.
Which should you choose?
The decision really comes down to two questions: does flat-rate pricing at volume matter most, or does product depth, language, and branding? If the answer is flat-rate value for a large English-speaking roster, My PT Hub is built for that. If the answer is a focused coaching workflow done as well as possible, with local-feeling UI, rich nutrition content, and your brand on the client's home screen from day one, Coachway is built for that. Here is the fair way to land it.
- Your roster is large and the monthly subscription bill is the deciding factor. My PT Hub Premium. EUR 59 per month for unlimited clients is genuinely the best flat-rate value if that is the priority, and it is fine to stay or choose it.
- You are a solo or growing online coach with a focused 1:1 roster. Coachway. Per-client pricing tracks how many clients you actually carry, with all features included from day one.
- You want meal planning built natively into the platform, not via a second app. Coachway. It ships 1,100+ recipes and 3,900+ ingredients out of the box.
- You coach in Danish, Norwegian, Swedish, Finnish, or German. Coachway. Both the coach tool and the client app are written and reviewed by native speakers in those languages. My PT Hub is English-first.
- You want your brand inside the client app from the entry price, included. Coachway. The branded experience is included on every plan. My PT Hub's custom-branded app is a EUR 95 one-time add-on on top of Premium; the white-label app is EUR 145 per month.
- You want a long no-card trial to test before committing. My PT Hub. Its 30-day free trial with no card required is one of the most generous in the category.
Still weighing it up? Our walkthrough on choosing an online coaching platform turns this into a step-by-step shortlist, and you can sanity-check the per-client math against current Coachway pricing.
Frequently asked.
Is Coachway or My PT Hub better for online coaches?
Both are good platforms and the right answer depends on the shape of your business. My PT Hub is the stronger pick if you carry a large roster, flat-rate subscription cost is the deciding factor, and you coach in an English-speaking market. Its Premium plan at EUR 59 per month covers unlimited clients, and that flat rate is genuinely hard to beat at high volume. Coachway is the stronger pick if you are an online coach who wants a focused 1:1 workflow, a client and coach UI written and reviewed by native speakers across EN, DA, NO, SV, FI, and DE, built-in meal planning with 1,100+ recipes, a branded app included from day one rather than as a paid add-on, and your own Stripe. They fit different coaches.
How does Coachway pricing compare to My PT Hub pricing?
The two use structurally different models, and both are transparent. My PT Hub publishes three tiers in EUR: Starter at EUR 25 per month (3 clients, 50 workouts, 50 nutrition plans), Premium at EUR 59 per month (unlimited clients, workouts, and nutrition plans), and Ultimate at EUR 215 per month. A 30-day free trial is available with no card required. The custom-branded client app is a one-time paid add-on of EUR 95 on Premium, not included in the base subscription; a full white-label app is EUR 145 per month. Coachway uses predictable per-client pricing: EUR 69 per month for up to 5 active clients plus EUR 9 per additional active client, with all features included from day one and cancel anytime. The branded in-app experience is included. If you take payments through Coachway's built-in payment system, an optional 2.4% per-transaction fee applies; your own Stripe checkout carries no Coachway fee. At large roster volumes, My PT Hub's flat Premium is clearly cheaper. Coachway's case is not price at volume: it is product depth, native-language UI, and a branded app included.
Do I keep my own Stripe account on Coachway and My PT Hub?
Yes on both. My PT Hub integrates directly with Stripe for payment processing, so the billing relationship with your clients stays yours. Coachway likewise lets coaches use their own Stripe account; Coachway's built-in payment system carries a 2.4% per-transaction fee only if you choose to use it, while your own Stripe checkout carries no Coachway fee. On both platforms you keep the payment relationship with your clients.
Which platform is better for coaching in Danish, Norwegian, Swedish, Finnish, or German?
Coachway is the natural fit for Nordic and DACH markets. My PT Hub is UK-built and English-first, so coaches serving Danish, Norwegian, Swedish, Finnish, or German-speaking clients are delivering an English app experience to those clients. Coachway takes the opposite approach: the entire UI, both the coach-facing tool and the part your clients use, is written and reviewed by native speakers across English, Danish, Norwegian, Swedish, Finnish, and German. For a Nordic or DACH roster where you want both sides of the platform to read naturally, Coachway is the deeper native-language fit, and it is the main reason coaches in those markets switch even though My PT Hub is cheaper at volume.
Is the branded client app included on Coachway and My PT Hub?
On Coachway yes, included from the entry price. On My PT Hub it is a paid add-on. My PT Hub's custom-branded client app is a one-time fee of EUR 95 on top of the Premium subscription; a full white-label app with its own App Store listing is EUR 145 per month as a separate add-on. Coachway includes the branded in-app experience, your logo and colors inside the client app, at no extra cost on every plan. A full white-label app is available for larger coaches. If having your brand on the client's home screen without a separate line item matters, Coachway is the more direct fit.
How hard is it to switch from My PT Hub to Coachway?
Most coaches complete a platform switch in 1 to 2 weeks: move your client list and programs across, then switch clients over in waves rather than a hard cutover. Coaches with 30 to 100+ clients typically keep retention above 95 percent when the move is run as a structured, step-by-step migration. Coachway itself has no lock-in: client data, programs, check-ins, and payment schedules export as CSV and PDF at any time.
Features are not the deciding factor. The workflow is.
My PT Hub may match or beat Coachway on raw feature count, and that is fine. It is not the question that decides your week. What decides it is how fast you can run the actual work, week after week: following up a client, sending video feedback, and reviewing a weekly check-in. Coachway is built from working hands-on with online fitness coaches running rosters past 1,000 clients, where shaving minutes off every client interaction is the whole game.
The entire product is tuned for one outcome: handle more clients, at a higher satisfaction rate, in less time. A smoother workflow is not just cheaper for you, it is a better experience for the client, and that is what keeps clients paying for longer.
check-ins
Review a weekly check-in in minutes, with notes, data, photos, and exercise history in one view.
follow-up
Messages, video feedback, and plan tweaks happen from one tab, not six different tools.
automation
Automatic reminders run the cadence, and a smart-send mode holds messages back when a client still has an unread one, so the experience stays personal.
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